GutCheck: 2022 Consumer Journey Exploration Report

Consumers’ overall satisfaction with their shopping journeys was high this year.

Consumers of all tech purchases report high satisfaction, and brands can maintain this positive experience through targeted strategies.

1. Smart TV buyers want an easy shopping experience, so an optimized SEO strategy helps them learn and narrow down their choices.

2. For smart TV buyers, brands with high recognition have an advantage, so brand awareness is key, but product quality and screen size are also outstanding attributes that will grab the buyer's attention.

To resonate with tablet technology buyers, an alternative strategy will be more effective.

Given their different needs and preferences, brands can achieve greater success with strategies that optimize the online experience and unique value proposition.

1. Tablet buyers ultimately make their final purchase on Apple.com or Amazon.com, so these brands have a unique advantage.

2. During the pandemic, demand for new tablets for online learning has surpassed e-reading.

3. Almost all tablet buyers value the tablet vendor’s home delivery service, so correctly completing the last mile of the purchase journey will increase loyalty and satisfaction.

Like tablet buyers, wearable consumers have different needs and preferences that require targeted strategies.

The wearables audience is the most mobile-savvy consumer, but is still likely to turn to their personal networks for more specific information on products.

1. Wearable device buyers are least likely to go to a physical store to buy. They are more likely to buy through an app, so a mobile-optimized experience is key.

2. The wearable device audience has a high interest in fitness-related features and is looking for high-quality products.

3. Similar to tablet buyers, the last mile of the journey is key to satisfaction and loyalty, as waiting is the biggest pain point for these consumers.

The PDF version will be shared on 199IT Knowledge Planet, just scan the QR code below!