China Tourism Academy: 2020 China Inbound Tourism Development Report

The report believes that, based on comprehensive investigations and analyses from all aspects, the fundamental logic of the development of my country's outbound tourism has not changed, and my country's determination to develop inbound tourism has never wavered.

According to the "China Outbound Tourism Development Report 2020", the recovery and development of my country's outbound tourism in the future depends on multiple factors. China's domestic tourism market is recovering at an accelerated pace and showing a preference for safe and healthy products. The consumption preferences of the domestic tourism market are likely to be passed on to the future outbound tourism market, and safety, health and quality will receive widespread attention and attention.

According to the "China Inbound Tourism Development Report 2020", the impact of the epidemic on inbound tourists' behavior will change the source market and destination structure of inbound tourism in my country. Under the background of normalized epidemic prevention and control, the focus of destination marketing and promotion is to reshape the image of tourist destinations with "safety" and "health" as keywords. With the increasing maturity of the domestic mass tourism market, the continuous improvement of tourism infrastructure, and the continuous improvement of tourism service quality, the foundation for high-quality development of inbound tourism in the future will be more solid, and the recovery and improvement of inbound tourism after the epidemic is inevitable.

The report shows that under the impact of the epidemic, my country's outbound tourism development basically stagnated in 2020, and the year-on-year growth rate of outbound tourists from January to June was negative. At the same time, the epidemic interrupted the original growth trend of inbound tourism. In the first half of 2020, my country received 14.54 million inbound tourists, a year-on-year decrease of 80.1%.

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