China E-commerce Development Index Report (2018)

The report believes that in recent years, my country's e-commerce development has achieved achievements such as continued expansion of scale and influence, gradual improvement of the system, and continuous improvement of the legal environment. At the same time, the report conducted a comprehensive assessment of the development level of e-commerce in various provinces from four aspects: scale, growth, penetration, and potential. The results show that Guangdong Province has led the country for four consecutive years.

According to Sun Baowen, dean of the China Internet Economy Research Institute of the Central University of Finance and Economics, the penetration index mainly examines the penetration level of online retail sales, the number of enterprises with e-commerce activities, etc. into the traditional economy, and is an important indicator reflecting the degree of integration between e-commerce and the traditional economy. "In recent years, the ranking of the penetration index has changed greatly, indicating that various provinces are actively exploring the integration model of e-commerce and the traditional economy, showing a trend of catching up with each other," said Sun Baowen. However, he emphasized that at present, the degree of diversification of the integration of e-commerce and the traditional economy is still very limited. The e-commerce applications in most provinces involve manufacturing transformation, cross-border e-commerce, rural e-commerce, e-commerce poverty alleviation and other contents, but whether these contents fully combine the economic development characteristics of the province is worth discussing. At the same time, the integration rarely involves the application scenarios of emerging technologies such as artificial intelligence, big data, and cloud computing in the integration, and there is also a lack of thinking about the impact of new formats such as Internet finance, new retail, and sharing economy on the development of e-commerce itself and on the economy.

Ouyang Rihui, deputy director of the China Internet Economy Research Institute of the Central University of Finance and Economics, said that the prosperity of e-commerce in my country benefited from the four advantages of demand side, supply side, talent side and policy environment. At the same time, the business model of e-commerce needs to be innovated, penetrating from the consumer end and circulation end to the production end, vigorously developing industrial Internet and digital economy, emphasizing the integration and optimization of e-commerce and traditional industries, and realizing the process of development from e-commerce to "Internet +" and then to digital economy.

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