Alibaba: More than 60% of Taobao mobile app users are under 30 years old

199IT original compilation

According to Alibaba's survey, more than 60% of mobile Taobao app users are under the age of 30, and the Taobao app is popular among both male and female consumers in China.

Alibaba reported that in April 2016, Taobao users visited the app more than seven times a day on average, looking for nearly 19 items. Moreover, data shows that users are visiting the Taobao app more and more frequently. In 2014, only 33% of monthly active users visited the Taobao app every day; Alibaba expects this number to exceed 45% in 2016.

A report released by Kapronasia and Disruption House in March 2016 showed that Taobao and Tmall are more popular among young consumers, especially for cross-border purchases.

Although Amazon is also accessible in China, millennial online shoppers still prefer Taobao or Tmall. About 20% of cross-border purchases are made on Amazon, but this is far less than Alibaba’s two platforms (60%).

Although Amazon has achieved certain development in China, online shoppers and netizens still prefer Taobao and Tmall.

199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization