SaleCycle: Global shopping cart abandonment rate in Q1 2016 was 74.32%

199IT original compilation

The latest shopping cart abandonment survey brings good news for marketers, with conversion rates increasing in more regions around the world.

Shopping cart abandonment rate refers to the rate of consumers who abandon their items without purchasing them.

In the first quarter of 2016, the global shopping cart abandonment rate was 74.32%. The shopping cart abandonment rate in North America was 73.1; the abandonment rate in Latin America was 75.4%; the index in Europe was 71.5%; the shopping cart abandonment rate in Asia Pacific was 75.9%; and the index in Africa and the Middle East was 75.7%.

First quarter data highlights:

• The email click-through rate is 28.1%, meaning 28.1% of emails are clicked after being opened.
• The email click-through conversion rate is 27.6%, which means that more than 1/4 of email clicks lead to consumers purchasing the abandoned products.
• The website’s click-through rate is 10.4%, meaning that 1 in 10 consumers who were about to abandon their shopping carts chose to continue purchasing;
• The website click-through conversion rate is 32.2%, which means that more than 32% of website clicks lead to conversions;
• The SMS click-through rate is 15.5%, which means that 15.5% of consumers revisit abandoned products after receiving SMS.
• The SMS click-to-conversion rate is 28.7%, and nearly 1/3 of SMS clicks result in conversions.

in conclusion

The lowest abandonment rates are mostly in North America and Europe, where online shopping is mature. E-commerce marketers in these regions are committed to providing convenience to consumers, such as providing multiple options for payment and delivery, which also leads to lower abandonment rates in these regions than in developing markets.

199IT.com Originally compiled from: SaleCycle. Please do not reprint without authorization