StrongView: 54% of marketers plan to increase advertising budgets in 2015

199IT original compilation

The "2015 Marketing Trends Survey" recently released by StrongView (a cross-channel marketing solution provider) shows that 54% of marketers will increase their advertising budgets in 2015; 46% of marketers hope that their advertising budgets can increase by more than 10%.

These increased advertising budgets will be distributed across several different marketing strategies. The data shows that about 60% of respondents said they would increase their email marketing budgets, 49% of respondents plan to increase their social media marketing budgets, and 40% plan to increase their mobile marketing spending. StrongView surveyed 377 business leaders between November 21 and December 5.

"Accessing and leveraging consumer data remains the biggest challenge for email marketing in 2015, primarily due to data cleanliness, budget, and resource issues," the study authors wrote. "The data also shows that trigger and lifecycle scheduling are the main areas where increased budgets are flowing as email marketers leverage email automation to generate more one-to-one messaging."

B2B Industry Marketing Strategy

Earlier this year, Software Advice released its 2014 B2B Demand Generation Benchmark Report, which examined how B2B marketers are using spend and resources. Researchers found that 97% of respondents use email marketing, and 79% use at least 11 software applications in their marketing.

“Our research shows that the vast majority of B2B marketers use a complex array of technologies to execute demand generation programs, indicating that it is more important than ever for companies to build rapid, flexible technology assessments and apply them to their marketing processes,” the report authors wrote. “This is especially true when it comes to business intelligence and web analytics applications, which are critical to demand generation success.”

Software Advice also surveyed B2B marketers about their budgets for 2015 compared to 2014. In the new year, about 41% of respondents said they would expect budgets to increase, while 43% said they would at least maintain current levels.

Compiled from: komarketingassociates Translator: Sun Ying