Traffic analysis of the top 5 online shopping websites in Russia in August 2014

1. Ranking of Russian Shopping Websites (Top 10)

2. Traffic of Russian Shopping Websites

1. Aliexpress.com

AliExpress is the only online trading platform under Alibaba that is built for the global market and is called the international version of "Taobao" by many sellers.

Like Taobao, you can edit the product into online information and publish it overseas through the AliExpress platform. Similar to the domestic delivery process, you can deliver the product to the buyer through international express delivery. Just like that, you can easily reach a deal with buyers in more than 220 countries and regions and earn US dollars. However, many countries restrict or prohibit their people from cross-border online shopping in order to protect their own e-commerce. At present, Russia and Argentina have implemented corresponding policies.

(1) Total flow

As of June 2014, Aliexpress.com ranked fourth among shopping websites, with 7.05 million users visiting per day, an average stay time of 7:48, an average number of pages stayed on 9.28, and a bounce rate of 50.19%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

2. Market.yandex.ru

Yandex Market is a shopping website product query and comparison collection website owned by Russian search giant Yandex. Users can query the prices and reviews of various products on different shopping websites for comparison and choose the product that suits them best.

At the end of 2002, Yandex launched Yandex.Market, a virtual shopping service. As of June 2014, Market.yandex.ru ranked second among consumer electronics shopping websites, second only to Best Buy (besybuy.com). Let's take a look at the traffic distribution and specific situation of Market.yandex.ru.

(1) Total flow

As of June 2014, Market.yandex.ru ranked second among consumer electronics shopping websites, with 1.9 million users visiting per day, an average stay time of 7:11, an average number of pages stayed on 8.24, and a bounce rate of 30.51%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

3. Ebay.com

eBay (EBAY, Chinese Electronic Bay, eBay, Yibei) is an online auction and shopping website that allows people around the world to buy and sell items online. eBay was founded by Pierre Omidyar on September 4, 1995 in San Jose, California under the name Auctionweb.

As of June 2014, Ebay.com ranks first among shopping websites.

(1) Total flow

As of June 2014, Ebay.com ranked second among shopping websites, with 24.7 million users visiting per day, an average stay time of 9:56, an average number of pages stayed on 11.01, and a bounce rate of 28.24%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

4. Ulmart.ru

Ulmart was founded in 2008 and achieved $100 million in online sales in its first year of operation, doubling that figure in 2011. In its early days, Ulmart mainly sold computers and electronic products, but now its sales have expanded to tools, power equipment and toys. Currently, computers and electronic products only account for 60% of sales.

Ulmart is growing at an astonishing rate, but this is closely related to its emphasis on logistics and distribution. Ulmart users can pick up their orders for free at the logistics center, and half of consumers do so. At the same time, consumers can also choose to have their orders delivered to any Ulmart station in the suburbs for free.

(1) Total flow

As of June 2014, Ulmart.ru ranked 7th among consumer electronics shopping websites, with 430,000 users visiting per day, an average stay time of 8:11, an average number of pages stayed on 11.26, and a bounce rate of 28.88%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

5. Wildberries.ru

Founded in Moscow in 2006, Wildberries is Russia's leading online sales platform for footwear, apparel and accessories. Its main categories include fashionable women's clothing, fashionable men's clothing, children's clothing and fashionable shoes. It provides free nationwide express delivery services and is also the first e-commerce company in Russia to provide unconditional free delivery.

(1) Total flow

As of June 2014, Wildberries.ru ranked 9th among clothing shopping websites, with 470,000 users visiting per day, an average stay time of 8:22, an average number of pages stayed on 11.85, and a bounce rate of 40.03%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

Source: Bilin Interactive