Traffic Analysis of the Top 5 Online Shopping Websites in the United States in August 2014

1. Ranking of U.S. Shopping Websites (Top 10)

Among these 10 websites, there are 5 e-commerce platforms, 4 online e-commerce companies, and 1 group buying website. Today we will focus on the data of e-commerce platforms and group buying websites.

2. Traffic of U.S. Shopping e-commerce platforms

1. Amazon.com

Amazon (NASDAQ: AMZN) is the largest online e-commerce company in the United States, located in Seattle, Washington. It is one of the earliest companies to engage in e-commerce on the Internet. Amazon was founded in 1995. At the beginning, it only engaged in online book sales. Now it has expanded to a wide range of other products and has become the world's online retailer with the most product varieties and the world's second largest Internet company.

(1) Total flow

As of June 2014, Amazon.com ranked first in the shopping category, with 33.6 million visitors per day, an average stay time of 7:03, an average stay page number of 7.36, and a bounce rate of 35.73%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

2. Ebay.com

eBay (EBAY, Chinese Electronic Bay, eBay, Yibei) is an online auction and shopping website that allows people around the world to buy and sell items online. eBay was founded by Pierre Omidyar on September 4, 1995 in San Jose, California under the name Auctionweb.

(1) Total flow

As of June 2014, Ebay.com ranked second among shopping websites, with 24.7 million users visiting per day, an average stay time of 9:56, an average number of pages stayed on 11.01, and a bounce rate of 28.24%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

3. Bestbuy.com (ranked 4th in the US domestic shopping category)

Best Buy is the world's largest home appliance and electronics retail group. In fiscal year 2000, the company launched its first online shopping website. [Reply 092 to view the complete traffic analysis report of bestbuy.com]

(1) Total flow

As of June 2014, besybuy.com ranked first among consumer electronics shopping websites, with 2.55 million users visiting per day, an average stay time of 5:33, an average number of pages stayed on 6.78, and a bounce rate of 27.73%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

4. Etsy.com (No. 6 in U.S. Shopping)

Etsy is an American online retail platform for selling handmade crafts . It was launched on June 18, 2005. The website has gathered a large number of influential and appealing handmade art designers.

(1) Total flow

As of June 2014, Etsy.com ranked 21st among shopping websites, with 2.15 million visitors per day, an average stay time of 8:07, an average number of pages stayed on 10.41, and a bounce rate of 31.15%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

5. Aliexpress.com (ranked 8th in the US domestic shopping category)

AliExpress is the only online trading platform under Alibaba that is built for the global market and is called the international version of "Taobao" by many sellers.

Like Taobao, you can edit the product into online information and publish it overseas through the AliExpress platform. Similar to the domestic delivery process, you can deliver the product to the buyer through international express delivery. Just like that, you can easily reach a deal with buyers in more than 220 countries and regions and earn US dollars. However, many countries restrict or prohibit their people from cross-border online shopping in order to protect their own e-commerce. At present, Russia and Argentina have implemented corresponding policies.

(1) Total flow

As of June 2014, Aliexpress.com ranked fourth among shopping websites, with 7.05 million users visiting per day, an average stay time of 7:48, an average number of pages stayed on 9.28, and a bounce rate of 50.19%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

6. Groupon.com (No. 9 in U.S. domestic shopping category)

Groupon was first established in November 2008, with group buying by netizens as its selling point. Its uniqueness lies in: only one discounted product is promoted every day, each person is limited to one bid per day, the discounted products must be of service type, the services are regional, and the offline sales team is much larger than the online team. In addition to the English site with the suffix .com, Groupon also has websites in different languages ​​such as French, German, and Russian.

(1) Total flow

As of June 2014, Groupon.com ranked first among group buying websites, with 1.5 million visitors per day, an average stay time of 4:28, an average number of pages stayed on 4.44 pages, and a bounce rate of 38.97%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

Source: Bilin Interactive