Traffic analysis of the top 10 German e-commerce websites in August 2014

1. German Shopping Website Rankings (Top 10)

1. Ebay.de (auction)

2. Amazon.de (department store)

3. Otto.de (Shopping)

4. Zalando.de (clothing)

5. Idealo.de (Shopping)

6. Hm.com (clothing)

7. Ikea.com (home furnishings)

8. Amazon.com (Department Stores)

9. Ebay.com (Shopping)

10. Mediamarkt.de (Consumer electronics)

2. Traffic of German Shopping Websites

1. Ebay.de (e-commerce platform)

eBay is the world's largest international trade e-commerce platform. eBay Germany (ebay.de) is a branch of eBay in Germany.

Starting from mid-January 2014, when sellers list high-value items on eBay Germany (eBay.de), eBay Austria (eBay.at) or eBay Switzerland (eBay.ch), if the items are located outside Europe, the platform will regulate the seller's behavior according to the new rules. eBay said that the definition of high-value items is items with a unit price greater than or equal to 22 euros (excluding logistics costs). Under the new rules, sellers must choose high-quality logistics providers as delivery options, and are limited to DHL, Fedex, TNT, UPS and EMS. In addition, sellers must also provide return services on the German site and join a return policy that complies with German law.

(1) Total flow

As of June 2014, Ebay.de ranked first among auction shopping websites, with 5.35 million users visiting per day, an average stay time of 14:02, an average number of pages stayed on 15.12, and a bounce rate of 16.63%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

2. Amazon.de (e-commerce platform)

Amazon.com is the largest online e-commerce company in the United States, located in Seattle, Washington. Amazon Germany (amazon.de) is a site established by Amazon in Germany.

(1) Total flow

As of June 2014, Amazon.de ranked fifth among department store shopping websites, with 5.15 million users visiting per day, an average stay time of 7:43, an average number of pages stayed on 8.82, and a bounce rate of 31.43%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

3. Otto.de (independent e-commerce website)

Otto Group is a leading German provider of e-commerce solutions and services. It ranks second only to Amazon in the global comprehensive B2C ranking. It is also the world's largest online clothing, apparel and daily necessities retail channel operator.

(1) Total flow

As of June 2014, Otto.de ranked 123rd among shopping websites, with 470,000 visitors per day, an average stay time of 8:06, an average number of pages stayed on 12.48, and a bounce rate of 29.53%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

4. Zalando.de (independent e-commerce website)

Zalando is the largest clothing website in Germany. It enjoys a certain reputation in Germany and is the leading seller in Germany. It also has branches in the UK, France, the Netherlands and Italy. The website brings together almost all the world's brand clothing, including children's clothing, as well as brand bags, shoes and hats, watches, accessories, wallets, etc., and often offers 10 euros or 20% discount coupons.

(1) Total flow

As of June 2014, Zalando.de ranked 19th among clothing shopping websites, with 340,000 users visiting per day, an average stay time of 8:00, an average number of pages stayed on 13.28, and a bounce rate of 25.38%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

5. Idealo.de (price comparison website)

Idealo was founded in 2000 and is a website that provides product price comparison services. The company is headquartered in Berlin, Germany.

(1) Total flow

As of June 2014, Idealo.de ranked 195th among shopping websites, with 490,000 visitors per day, an average stay time of 3:28, an average number of pages stayed on 3.54, and a bounce rate of 46.91%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

6. Hm.com (independent e-commerce website)

H&M, short for Hennes & Mauritz AB, was founded by Erling Persson in Sweden in 1947. It mainly sells clothing and cosmetics. At present, H&M has developed amazingly, with more than 3,000 stores in 28 countries. Germany is its largest market, followed by Sweden and the United Kingdom.

(1) Total flow

As of June 2014, Hm.com ranked first among clothing websites, with 1.2 million visitors per day, an average stay time of 8:15, an average number of pages stayed on 17.04, and a bounce rate of 10.98%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

7.ikea.com (independent e-commerce website)

IKEA was founded in Sweden in 1943. The Swedish IKEA Group has become the world's largest furniture and home furnishings merchant, selling about 10,000 products including seating/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, house storage series, children's products series, etc.

(1) Total flow

As of June 2014, Hm.com ranked first among furniture shopping websites, with 2.35 million visitors per day, an average stay time of 8:39, an average number of pages stayed on 13.62, and a bounce rate of 17.95%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

8. Amazon.com (e-commerce platform)

Amazon (NASDAQ: AMZN) is the largest online e-commerce company in the United States, located in Seattle, Washington. It is one of the earliest companies to engage in e-commerce on the Internet. Amazon was founded in 1995. At the beginning, it only engaged in online book sales. Now it has expanded to a wide range of other products and has become the world's online retailer with the most product varieties and the world's second largest Internet company.

(1) Total flow

As of June 2014, Amazon.com ranked first in the shopping category, with 33.6 million visitors per day, an average stay time of 7:03, an average stay page number of 7.36, and a bounce rate of 35.73%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

9. Ebay.com (e-commerce platform)

eBay (EBAY, Chinese Electronic Bay, eBay, Yibei) is an online auction and shopping website that allows people around the world to buy and sell items online. eBay was founded by Pierre Omidyar on September 4, 1995 in San Jose, California under the name Auctionweb.

(1) Total flow

As of June 2014, Ebay.com ranked second among shopping websites, with 24.7 million users visiting per day, an average stay time of 9:56, an average number of pages stayed on 11.01, and a bounce rate of 28.24%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

10. Mediamarkt.de (independent e-commerce website)

Media Markt is the world's second largest home appliance retailer and Europe's largest electrical appliance chain.

(1) Total flow

As of June 2014, mediamarkt.de ranked 34th among consumer electronics shopping websites, with 230,000 visitors per day, an average stay time of 5:25, an average number of pages stayed on 6.16, and a bounce rate of 26.43%.

(2) Traffic share of each country (July 2013-June 2014, top 5)

(3) Traffic share of each channel

Source: Bilin Interactive