Mobile Sales: A Sales Model That Stands the Test of the Future

Liquidity

We focus on three segments at different stages in the transition from pure car manufacturing to providing a broader range of service “bundles”: passenger car manufacturers, motorcycle manufacturers, and leisure vehicle manufacturers (quad bikes, water scooters, etc.). While these three segments have a clear B2C focus, passenger car manufacturers have a B2B component.

36% of customers are dissatisfied with current online purchasing options.

consumer goods

Only one in four people go to stores to shop. In the apparel and consumer durables industries, about 75% of sales are achieved through indirect models and 25% through direct models. Two-thirds of companies that already use direct sales say their current sales methods are able to meet customer expectations well.

Two-thirds of salespeople using a direct sales model say their current sales approach is doing a good job of meeting customer expectations.

Heavy Machinery

The industry is comprised primarily of large enterprises that sell almost entirely in a B2B environment. Their customers are moving to online channels, but relatively few sales are completed through online channels.

45% of heavy machinery B2B customers use online channels to collect detailed product information.

telecommunications

Half of all telecom customers surveyed were satisfied with their last purchase and they generally prefer online shopping compared to customers in other industries.

46% of salespeople say online channels are their primary source of revenue. Despite this, 71% of respondents believe there is a lot of room for improvement in the digital sales process.

Insurance

The survey found that 39% of B2C insurance customers were very satisfied with their last purchase, but satisfaction fell to 22% among B2B buyers.

29% of insurance revenues are generated purely online.

Rising customer expectations

The transformative effects of widespread digital connectivity are still playing out around the world. But it’s clear that the trend is driving more and more customers online and significantly raising their expectations.

49% of consumers now shop primarily online, while only 30% shop primarily offline.