CNNIC: The transaction amount of China's online shopping market reached 756.6 billion yuan in 2011, a year-on-year increase of 44.6%

According to the 2011 China Online Shopping Market Research Report released by CNNIC on October 22, 2012, the transaction amount of China's online shopping market reached 756.6 billion yuan in 2011, an increase of 44.6% over 2010. The total transaction amount of the online retail market in 2011 accounted for 4.2% of the total retail sales of consumer goods.

The report shows that in 2011, the average annual online shopping spending of Chinese online shoppers reached 3,901 yuan, an increase of 642 yuan or 19.7% compared with 2010. Among them, users with annual online shopping spending of 2,001-5,000 yuan accounted for the largest proportion, accounting for 23.1%, and users with annual online shopping spending of 501-5,000 yuan accounted for 57.8%.

In terms of payment methods, Alipay is the main means of payment for online users in China. The proportion of online shoppers using Alipay has reached 67.4%, followed by direct remittance through online banking, accounting for 53.1%, and the proportion of using credit cards is only 6.6%.

In addition, according to the monitoring results of the China Internet Data Platform, the total number of people covered by online shopping in August 2012 was 278 million, accounting for 63.6% of the total number of people covered, the average daily visit time per person was 19 minutes, and the average daily visit times per person was 6.1 times.