Hitwise: Ranking of Australian travel websites for the week ending May 12, 2012

Hitwise: Ranking of Australian travel websites for the week ending May 12, 2012

Hitwise: As of the week of May 12, 2012, Webjet Australia ranked first among travel agency websites, TripAdvisor – Australia ranked first among destination and accommodation websites, and Jetstar ranked first among airline websites.

Travel Agents

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Webjet Australia

www.webjet.com.au

12.17%

1

2

Wotif.com

www.wotif.com

11.79%

2

3

Expedia Australia

www.expedia.com.au

9.64%

3

4

Flight Centre

www.flightcentre.com.au

8.07%

4

5

Lastminute.com.au

www.lastminute.com.au

4.70%

5

6

Best Flights

www.bestflights.com.au

3.14%

6

7

Jetabroad

www.jetabroad.com

2.25%

7

8

ZUJI Australia

www.zuji.com

2.13%

8

9

Kayak

www.kayak.com

1.86%

10

10

travel.com.au

www.travel.com.au

1.85%

9

Destination and accommodation

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

TripAdvisor – Australia

www.tripadvisor.com.au

6.90%

1

2

Booking.com

www.booking.com

5.95%

3

3

TripAdvisor

www.tripadvisor.com

4.33%

4

4

Stayz

www.stayz.com.au

3.06%

5

5

HotelClub

www.hotelclub.com

1.69%

9

6

Agoda Australia

www.agoda.com.au

1.69%

6

7

Hotels.com

www.hotels.com

1.46%

7

8

Lonely Planet

www.lonelyplanet.com

1.40%

10

9

Totaltravel.com

www.totaltravel.com

1.35%

8

10

Visit New South Wales

www.visitnsw.com.au

1.27%

–

airline

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Jetstar

www.jetstar.com

30.53%

2

2

Qantas

www.qantas.com.au

19.13%

1

3

Virgin Australia

www.virginaustralia.com

15.71%

3

4

AirAsia

www.airasia.com

3.63%

4

5

Tiger Airways

www.tigerairways.com

3.43%

5

6

Emirates

www.emirates.com

2.50%

6

7

Singapore Airlines

www.singaporeair.com

2.21%

7

8

Malaysia Airlines

www.malaysiaairlines.com

1.92%

8

9

FlyScoot.com

www.flyscoot.com

1.91%

–

10

Air New Zealand – Australia

www.airnz.com.au

1.21%

9

Tourism search keywords

Ranking

Keywords

Click-through rate

Paid search rate

Organic search rate

Last week's ranking

1

jetstar

2.32%

0.53%

99.47%

2

2

google maps

1.64%

0.00%

100.00%

1

3

webjet

1.00%

0.18%

99.82%

3

4

qantas

0.85%

18.26%

81.74%

4

5

maps

0.69%

0.00%

100.00%

5

6

flight centre

0.58%

45.15%

54.85%

6

7

wotif

0.55%

1.46%

98.54%

7

8

virgin blue

0.45%

5.13%

94.87%

–

9

jetstar australia

0.37%

0.36%

99.64%

–

10

virgin

0.37%

1.29%

98.71%

–

Note : Data source: Experian Hitwise

<<:  Hitwise: Ranking of Brazilian travel websites as of the week of May 12, 2012

>>:  Smith Micro: Business travelers interested in hotel mobile services

Recommend

Was the disappeared ice field "giant horned monster" already picked up by a prehistoric cave "artist"?

In December 1994, French explorer Jean-Marin Chau...

Inspired by bats, a new scanning technology has been developed that can detect whether underground pipes are leaking!

Engineers have developed a new scanning technolog...

Have you ever seen a pterosaur taller than a giraffe?

In the Mesozoic exhibition hall of the Houston Mu...

Rare! Bathing can cause illness. What is "bird" disease?

Recently, Ms. Wang from Liuyang, Changsha, Hunan,...

Stock up on New Year’s goods, and memorize these food storage tips!

...

What is the medicinal value of yacon?

Yacon, also known as ginseng fruit, has extremely...

The efficacy and function of angelica and how to eat it

There are many types of Chinese medicine, and eac...

It smells terrible, but it is actually much more beautiful than the peony.

I have seen it many times in two villages in sout...

The efficacy and function of water hyacinth root

There are so many medicinal herbs in the world, a...

What are the benefits of kiwi fruit roots?

Usually, everyone may only know the health-care b...

The efficacy and function of sugar mustard

Sugar mustard is a common Chinese medicine in cli...

How can we have high-quality sleep?

"Apply the most expensive facial mask and st...

The efficacy and function of small grass

Traditional Chinese medicine often has unexpected...

What? Edamame is soybean? Lentil stewed with noodles is actually green beans?

A few days ago, a heated debate broke out in the ...

Can you take the subway by just reaching out? This line makes it possible

No need to swipe a card or scan a code, just stre...