Hitwise: Ranking of Australian travel websites for the week ending May 12, 2012

Hitwise: Ranking of Australian travel websites for the week ending May 12, 2012

Hitwise: As of the week of May 12, 2012, Webjet Australia ranked first among travel agency websites, TripAdvisor – Australia ranked first among destination and accommodation websites, and Jetstar ranked first among airline websites.

Travel Agents

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Webjet Australia

www.webjet.com.au

12.17%

1

2

Wotif.com

www.wotif.com

11.79%

2

3

Expedia Australia

www.expedia.com.au

9.64%

3

4

Flight Centre

www.flightcentre.com.au

8.07%

4

5

Lastminute.com.au

www.lastminute.com.au

4.70%

5

6

Best Flights

www.bestflights.com.au

3.14%

6

7

Jetabroad

www.jetabroad.com

2.25%

7

8

ZUJI Australia

www.zuji.com

2.13%

8

9

Kayak

www.kayak.com

1.86%

10

10

travel.com.au

www.travel.com.au

1.85%

9

Destination and accommodation

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

TripAdvisor – Australia

www.tripadvisor.com.au

6.90%

1

2

Booking.com

www.booking.com

5.95%

3

3

TripAdvisor

www.tripadvisor.com

4.33%

4

4

Stayz

www.stayz.com.au

3.06%

5

5

HotelClub

www.hotelclub.com

1.69%

9

6

Agoda Australia

www.agoda.com.au

1.69%

6

7

Hotels.com

www.hotels.com

1.46%

7

8

Lonely Planet

www.lonelyplanet.com

1.40%

10

9

Totaltravel.com

www.totaltravel.com

1.35%

8

10

Visit New South Wales

www.visitnsw.com.au

1.27%

–

airline

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Jetstar

www.jetstar.com

30.53%

2

2

Qantas

www.qantas.com.au

19.13%

1

3

Virgin Australia

www.virginaustralia.com

15.71%

3

4

AirAsia

www.airasia.com

3.63%

4

5

Tiger Airways

www.tigerairways.com

3.43%

5

6

Emirates

www.emirates.com

2.50%

6

7

Singapore Airlines

www.singaporeair.com

2.21%

7

8

Malaysia Airlines

www.malaysiaairlines.com

1.92%

8

9

FlyScoot.com

www.flyscoot.com

1.91%

–

10

Air New Zealand – Australia

www.airnz.com.au

1.21%

9

Tourism search keywords

Ranking

Keywords

Click-through rate

Paid search rate

Organic search rate

Last week's ranking

1

jetstar

2.32%

0.53%

99.47%

2

2

google maps

1.64%

0.00%

100.00%

1

3

webjet

1.00%

0.18%

99.82%

3

4

qantas

0.85%

18.26%

81.74%

4

5

maps

0.69%

0.00%

100.00%

5

6

flight centre

0.58%

45.15%

54.85%

6

7

wotif

0.55%

1.46%

98.54%

7

8

virgin blue

0.45%

5.13%

94.87%

–

9

jetstar australia

0.37%

0.36%

99.64%

–

10

virgin

0.37%

1.29%

98.71%

–

Note : Data source: Experian Hitwise

<<:  Hitwise: Ranking of Brazilian travel websites as of the week of May 12, 2012

>>:  Smith Micro: Business travelers interested in hotel mobile services

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