iProspect: Survey shows 40% of wealthy men shop online at least twice a week

US retailers are used to referring to shoppers as "she", but their vocabulary may need to change: the old adage that men hate shopping is being overturned, and men have surpassed women in online shopping. iProspect, an e-performance research company, recently released a report saying that 40% of wealthy men surveyed shop online at least twice a week, and these people spend more than $30,000 online each year.

The report said that there are 19 million wealthy men who go online every day. They are over 18 years old and have an annual household income of at least $100,000. Their desire to shop and their consumption on the Internet are unprecedentedly high. A survey of these people found that 91% of them go online at least once a day, 77% have smartphones, and 50% have tablets.

Unfortunately for women, 84% of these men shop for themselves. High-end men's suits and accessories are the fastest growing categories. The most searched categories online are travel, clothing, cars, and sports.

Ventry, general manager of Giltman, a subsidiary of Gilt Group, said that the growth rate of men's online shopping has exceeded that of women, and the amount of money spent by men online is 20%-30% higher than that of women.

If Giltman's experience has any value for other Internet retailers, it's that attracting men to a site is important. Once men make their first purchase on Giltman, they are 53% more likely to return to shop again than women. Men are also more likely to buy in bulk.

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