Shangdao: Research report on women's online consumption behavior of Taobao luggage in Q4 2011
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Taobao luggage data for the fourth quarter of 2011 showed that the ratio of male to female buyers was 1:2. Whether it was bags, suitcases, wallets or card holders, women were more active than men in the online shopping market. Men buy bags because of their practical needs for functionality, while women buy bags because they like the style, because of promotions, or just for the brand. In any case, they support the majority of online bag shopping. Shangdao Women's Consumption Research Institute hopes to use the 2011 Q4 luggage data to understand this group of shopping addicts from three aspects: their characteristics, consumption behavior and brand preferences. Taobao Luggage and Bags Female Online Consumption Behavior Research Report in the Fourth Quarter of 2011 View more presentations from lxm19871231 |
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