JD Blackboard: The number of JD 11.11 shopping users will increase by more than 20% year-on-year in 2024

The 2024 Double 11 e-commerce festival has come to an end, and major e-commerce platforms and brands have successively announced their Double 11 battle reports. According to the "JD Blackboard Newspaper" official account, as of 23:59 on November 11, the number of JD.com's 11.11 shopping users in 2024 increased by more than 20% year-on-year, and the number of JD.com's procurement and sales live broadcast orders increased by 3.8 times year-on-year. The transaction volume of more than 17,000 brands increased by more than 5 times year-on-year, and the transaction volume of more than 30,000 small and medium-sized businesses increased by more than 2 times year-on-year.

However, JD.com’s total transaction volume during Double 11 has not yet been announced.

It is understood that during JD.com's Double 11 period, the transaction volume of AI learning machines increased by more than 10 times year-on-year, the transaction volume of AI computers, AI mobile phones, AI keyboards and mice, and AI speakers all increased by more than 100% year-on-year, and the transaction volume of AI smart glasses increased by 200% year-on-year.

In addition, sales of gaming CPUs, headphones, and sports cameras increased by more than 100% year-on-year.

In terms of home appliances, more than 60% of users who purchase TVs choose large-screen TVs of 75 inches or larger, among which the sales of Mini LED large-screen TVs increased by more than 6 times year-on-year.

The transaction volume of 519 home appliance and home furnishing categories, including energy-saving air conditioners, sweeping robots, dryers, zero water pressure smart toilets, functional sofas, etc., increased by more than 200% year-on-year.

In terms of clothing, JD.com's Double 11 transaction volume of down jackets, windbreakers, thermal underwear, cashmere sweaters, children's snow boots, etc. increased by more than 100% year-on-year, slim boots, loafers, and cotton boots increased by more than 2 times, and more than 300 brands of warm accessories such as hats and scarves doubled.

JD said that in order to better serve consumers, JD Service+ and JD Auto launched a service in which engineers bring charging piles to consumers' homes and provide delivery and installation services. During JD's Double 11 period, JD Auto's charging pile sales increased by 95% year-on-year, and JD Service+ charging pile installation orders increased by 110% year-on-year.

Zikuai Technology