Ministry of Culture and Tourism: During the 2022 Mid-Autumn Festival holiday, the number of domestic tourists nationwide was 73.409 million, a year-on-year decrease of 16.7%.

Ministry of Culture and Tourism: During the 2022 Mid-Autumn Festival holiday, the number of domestic tourists nationwide was 73.409 million, a year-on-year decrease of 16.7%.
According to calculations by the Ministry of Culture and Tourism Data Center, during the Mid-Autumn Festival holiday in 2022, domestic tourism trips will reach 73.409 million, a year-on-year decrease of 16.7%, and will recover to 72.6% of the same period in 2019 on a comparable basis; domestic tourism revenue will reach 28.68 billion yuan, a year-on-year decrease of 22.8%, and will recover to 60.6% of the same period in 2019. Local cultural and tourism systems should give full play to their own advantages, enrich market supply, and meet the multi-level and diversified consumption needs of the masses.
Night tours in cities are outstanding. The popularity of night sightseeing in cities such as West Lake in Hangzhou, Pearl River in Guangzhou, Huangpu River in Shanghai, and Qinhuai River in Nanjing continues to rise. Many scenic spots such as Jiuge Mountain Ghost Scenic Spot in Zhangjiajie, Tang City Scenic Spot in Xiangyang, Wenling Scenic Spot in Taizhou, and Xixi Scenic Spot in West Lake have opened night tour modes, combining folk activities to attract a large number of tourists. Gaoling Chinese Village in Jingdezhen, Jiangxi, Huanghuacheng Water Great Wall in Beijing, and Xidi Village in Anhui have adopted the theme of overnight stays, integrating the Mid-Autumn Festival moon-watching into the characteristic culture to create a poetic living atmosphere.
Local tourism has become the "main theme". During the holidays, visiting relatives and friends, outdoor leisure, suburban tourism, and rural tourism are the themes of tourists' travel. Special farms, homestays, art galleries, and museums have become important recreational destinations for holiday tourists. Beijing Tourism Group, Deloitte China, and others jointly launched a Mid-Autumn Festival market. Many cultural and creative ice creams, Hanfu peripherals, and cultural and creative peripherals are popular with tourists. Shanghai Haichang Oceanarium, Guangzhou Chimelong Safari Park, and Jinan Zoo have attracted a large number of parent-child travel families.
Cultural and technological elements are integrated into traditional festivals. The China National Museum of Arts and Crafts and the China Intangible Cultural Heritage Museum held a series of cultural activities entitled "Full Moon Mid-Autumn Festival, Meet at the Two Museums" and set up an intangible cultural heritage "small temple fair". Guangzhou Sunac Park held the "Auspicious Time, Enjoyment" Mid-Autumn Festival National Trend Carnival, which perfectly integrated ancient traditional culture with modern national trend fashion. Beijing Xiangshan Park combined 5G slow live broadcast with classical poetry recitation during the Mid-Autumn Festival, inviting tourists to immerse themselves in the charm of Chinese traditional culture. Wuxi Yuantouzhu held a Mid-Autumn Water Music and Fireworks Conference with the theme of reunion, gathering, missing and celebration, which enhanced the city's tourism image.

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