Wunderman Thompson: Business Report 2022

A giant leap for space commerce

Space, the final frontier, is a vast place, much of which remains beyond our comprehension. But bold new initiatives in space exploration and commercialization, led by “aeropreneurs,” have arrived, including plans to use nanosatellites to advertise in the night sky, to send tourists into space, and to provide ground-based services from outer space.

Posthumous consumption and never-ending consumption

What defines a shopper? The ability to make purchasing decisions, spending power, or having disposable funds? All of these characteristics are possible without being a living, sentient person.

Paranoid buying and the deepfake crime wave

As technology advances, numbers are blurring our ability to tell what’s real from what’s fake. Immersive digital experiences created in video games, realistic image filters, automation of manual tasks and voice imitation, and AI-driven “deep fakes” are becoming so good that it’s almost impossible to tell if an image is real.

Spend at your favorite market

31% of the world’s population remains unbanked. In a world ravaged by Covid-19, where shopping habits are heavily skewed towards digital, this is a real problem.

Children's Education

Borrowing, interest rates, annual percentage rates, has anyone ever learned these useful things in school? Where children's money education lags behind, companies are stepping in.

Gaming Industry

Games have been one of the beneficiaries of the COVID-19 lockdown, becoming an integral part of many people’s entertainment and social lives. Research shows that 55% of gamers consider games an integral part of their lives. The line between the game world and reality is blurring, with 41% of gamers considering their avatars to be part of their real lives.

Bucket lists and the post-COVID wave

Most of the world has been through lockdown after lockdown over the past few years. In general, businesses have responded well to these changes, rapidly expanding their home delivery businesses.

Aggregators

One group of businesses that really took advantage of the lockdown were the aggregators, most notably the omnichannel aggregators that span the physical and digital worlds.

The PDF version will be shared on 199IT Knowledge Planet, just scan the QR code below!