Beijing Jinghe Cultural Tourism Research Institute: Annual Review Report on China's Cultural Industry and Tourism Industry (2021)

The report believes that the development of my country's cultural industry and tourism industry in 2021 will show the following characteristics: First, the superior policy system thinking is significant, and the high-quality development of the cultural and tourism industry is promoted in a coordinated manner. Relevant national ministries and localities have issued a number of plans to coordinate the high-quality development of the cultural and tourism industry; Second, the digital transformation of the cultural and tourism industry has changed from passive adaptation to active embrace, and the efficiency of digital empowerment of the development of the cultural and tourism industry has been continuously enhanced, digital cultural and tourism products have been continuously enriched, and new digital cultural and tourism consumption formats have become increasingly diversified; Third, supply optimization and demand adaptation promote each other, and emerging formats such as light travel and surrounding tours emerge in an endless stream; Fourth, "culture and tourism +" has entered a deepening period, and the linkage development of "culture and tourism + education", "culture and tourism + health", "culture and tourism + industry" and other linkages are becoming increasingly close; Fifth, traditional culture continues to break the circle, and red cultural and tourism works sing the main theme of the new era; Sixth, "IP shaping + platform empowerment", social communication has become a new expression of cultural and tourism communication.

The report predicts that in the future, health and wellness travel will become a new choice for the "silver generation", and the health and wellness travel industry featuring health and wellness such as health and wellness sports tours and hot spring tourism will become more abundant; sports tourism will continue to heat up and develop towards the popularization; and the metaverse may become a new way of cultural inheritance innovation and tourism sensory upgrade.

The report also takes stock of the problems in the development of my country's cultural industry and tourism industry in 2021 from the aspects of an incomplete cultural and tourism emergency response system, lagging policies and regulations in emerging fields, insufficient supply of high-quality products, and unbalanced regional and urban-rural development. It recommends that cultural and tourism practitioners should make cautious judgments, respond with positive actions, seek new opportunities in crises, and create new situations in changing situations.

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