DataDial: Psychological Tactics to Boost E-Commerce Sales (Infographic)

199IT original compilation

E-commerce brands strive to understand the minds of consumers and learn their buying habits. From creating sales listings to beautifying your website, increasing e-commerce sales is a never-ending battle.

Luckily DataDial has looked into this and created an infographic showing some psychological tricks that brands can use on their websites.

Carefully placed reviews: Nothing is more likely to motivate consumers to click the buy button and share their experience with others when purchasing a product than hearing positive reviews from others. Easily accessible or visible reviews on the right side of the product page can effectively increase conversion rates.

Negative reviews: It is almost impossible to make everyone like your product. Brands need to show real reviews to consumers and build trust, and showing some negative reviews can make consumers trust you more.

Show savings: Showing savings below a product gives consumers a clear idea of ​​how much they are saving, and if it’s a popular product, consumers will take advantage of this.

Use numbers instead of words: Just like saving money, stores need to visualize the amount, using 60% instead of 60 percent is easier for consumers to accept.

Countdown: Consumers may have seen this on the website, and it can influence their payment behavior. By utilizing a real-time countdown, you can give consumers a sense of urgency, push them to pay quickly, and make them feel that if they don’t buy now, they may miss out.

Place related products on the checkout page: Customers often purchase additional items because these related products appear on the checkout page.

Test CTA button color: The color, size, shape, and message of the CTA button will affect conversion rate. Take some time to do research to understand what kind of CTA button is most suitable, because different products target consumers with different backgrounds and preferences.

HD Photography: There is nothing worse than a pixelated or distorted photo.

Abandoned cart strategies: Sites like Shopify offer some easily installed abandoned cart strategies, so you can still reach out to those customers who visited your page but didn’t purchase, which can go a long way in increasing sales.

Offer free trials: Everyone likes to try things before buying them, offer free trials so that consumers can test the product or service before buying it.

199IT.com Originally compiled from: DataDial. Please do not reprint without authorization