comScore: Cyber ​​Monday 2014 Retail E-Commerce Sales Reached $2.04 Billion

199IT original compilation

According to the National Retail Federation (NRF), U.S. holiday retail sales have increased for three consecutive years, increasing 4.0% in 2014, 3.8% in 2013, and 3.0% in 2012. Holiday retail sales, which include November and December, reached $616.1 billion, compared to $601.8 billion last year.

There is a lot of discussion about digital sales during the shopping season, especially Black Friday, Cyber ​​Monday and Thanksgiving. Retail e-commerce holiday sales growth slowed in 2014, growing only 6.8% this year compared to 9.3% in 2013. Digital retail sales reached $101.9 billion in 2014, up slightly from $95.7 billion in 2013.

comScore reports that U.S. holiday season retail e-commerce sales grew 15% (PC only). E-commerce sales from November 1, 2014 to December 31, 2014 reached $53.31 billion, compared to $46.55 billion in the same period in 2013. The largest share of e-commerce sales was on Thanksgiving (32%) and Black Friday (26%), with Cyber ​​Monday accounting for a smaller share (17%), likely due to the shift in activity on that day to mobile.

Cyber ​​Monday was the most digital shopping day of the holiday season, with retail e-commerce PC sales totaling $2.04 billion, according to comScore. Green Monday (December 8, 2014) ranked second with sales of $1.62 billion. Black Friday also made it into the top three, with retail e-commerce PC sales reaching $1.51 billion.

Compiled from: eMarketer Translator: Sun Ying