Huihui Shopping Assistant: E-commerce data in August 2014 shows that mobile online shopping is more popular with mobile phones

NetEase's price comparison tool Huihui Shopping Assistant released the latest "Incomplete Online Shopping Price Report" for August. The report shows that JD.com's traffic has exceeded Tmall for three consecutive months, continuing to be the number one in B2C e-commerce traffic, and Vipshop has slightly surpassed Amazon to rank third. The report also shows that shopping hotspots on mobile terminals are different from those on PC terminals. The popular categories on mobile terminals are more concentrated. The top three popular categories are mobile phones, home appliances, and luggage. Books and audio-visual products, which are more popular on PC terminals, did not even make it into the top ten.

Huihui Shopping Assistant is the most recognized and widely used online shopping decision-making assistance tool among online shoppers, and has been loved by more than 50 million users. In July, Huihui Shopping Assistant (mobile version) was well received by online shoppers after its launch, becoming the most popular price comparison and shopping guide application on mobile phones.

Two e-commerce companies lead in terms of traffic, and many e-commerce companies compete for the third place

Since the June 18th store celebration this year, JD.com has surpassed Tmall in traffic for three consecutive months, becoming the traffic champion for three months. In the entire B2C e-commerce field, JD.com and Tmall have always been the two giants competing for supremacy, with traffic far exceeding other e-commerce companies. However, in recent times, the proportion of the two giants in the total traffic has declined, from more than 80% of the total traffic at the beginning to less than 70% of the total traffic now. This shows that in the B2C e-commerce field, the impact of other e-commerce companies on JD.com and Tmall is constantly increasing, and the status of Tmall and JD.com is constantly being challenged.

At present, the traffic distribution in the overall B2C e-commerce field shows a pattern of three-way distribution, with JD.com and Tmall each getting one, while other e-commerce companies have joined forces to get the remaining one-third of the traffic. The traffic share of e-commerce companies such as Vipshop, Amazon, Gome, and Suning has also been steadily increasing, and they have begun to erode the leading two e-commerce companies in their own advantageous fields. For example, in July, No.1 Store had a significant increase in traffic due to the store anniversary month activities. Although it was weak in August and the traffic share dropped significantly, during the 818 period, Amazon's traffic also increased, which had an impact on the traffic of JD.com and Tmall. The pattern of other e-commerce companies constantly impacting JD.com and Tmall will become the main theme of e-commerce competition in the future.

Mobile users prefer to buy mobile phones and home appliances

This time, Huihui Shopping Assistant launched the ranking of popular product categories on mobile terminals for the first time. From the ranking data, it can be clearly seen that the popular categories of mobile terminal shopping are more concentrated, and the three categories of mobile phones, digital devices, home appliances, and luggage and clothing have exceeded half of the total traffic. The mobile phones, which are ranked first in popularity, have 10 times the traffic of outdoor sports, which is ranked tenth, while the home furnishings, which are ranked first on the PC terminal, are no more than three times the tenth-ranked luggage and clothing.

"Using mobile phones to buy mobile phones" and "buying bags when unhappy" and other personal consumption have become the biggest hot spots for mobile consumption. On the PC side, household goods, clothing, shoes and hats, and mobile phones and digital products are still the three most popular items on the PC side. At the same time, books and audio-visuals, a category with relatively high traffic on the PC side, did not enter the top ten on the mobile side.

Competition in the B2C e-commerce field is becoming increasingly fierce. All major e-commerce companies are using their own advantages to impact the traditional Tmall and JD.com. The e-commerce landscape will not be stable in a short time. With the rapid development of mobile e-commerce, consumers' shopping hotspots on mobile terminals are different from those on PC terminals, which requires major e-commerce companies to change with the times.