Google Consumer Surveys: Survey shows that in-flight Wi-Fi is mostly used for entertainment and personal communications

As in-flight Wi-Fi becomes more popular, passengers' usage of this service is also increasing.

However, the user habits of this service have yet to be understood and studied. Therefore, we surveyed the habits and usage patterns of users in the United States who have used in-flight Wi-Fi to better understand how they use this service.

The study was conducted in the form of a questionnaire through Google Consumer Surveys. Respondents were asked to answer a screening question first: " Have you ever used the in-flight Wi-Fi service? " Respondents who chose " yes " would then go on to answer the purpose of their use of the service, such as work, entertainment or communication.

We came to an interesting conclusion: most American passengers use in-flight Wi-Fi for entertainment and personal communication , with only a small number saying it is for work.

Note: This survey was conducted on Google Consumer Surveys between April 15 and 17, 2014, using multiple-choice questions among Internet users in the United States. A total of 1,234 respondents answered the screening questions, of which approximately 250 met the criteria and continued to answer.

We categorized the respondents in this survey by gender, age, geographic location, and other criteria as follows.

Screening question: Interestingly, about 18% of US users said they had used in-flight Wi-Fi, which is already high, but there is still a lot of room for improvement.

Key Findings: The majority (60%) of US passengers use inflight Wi-Fi for entertainment and personal communications.

By gender: Men use in-flight Wi-Fi mainly for work, while women use it more for entertainment and communication. Due to the small scale of the survey, the behavioral differences between different genders need further research.

By age: Young people mainly use the in-flight Wi-Fi to connect with friends on the ground. Maybe Gogo should consider launching a dedicated chat package.

By region: There are no significant differences due to the small survey sample and margin of error.

By urban and suburban areas: Urban users mainly use in-flight Wi-Fi for work.

By income: American passengers with annual salaries between $75,000 and $100,000 mainly use in-flight Wi-Fi for work. (Compiled by Sylvia)

via: traveldaily