Taobao data: Tmall's electrical appliance city transaction volume in 2012 was 50.2 billion yuan, a year-on-year increase of 150%

On the morning of January 14, Tmall Electric City announced its 2012 data: Tmall Electric City's annual transaction volume in 2012 reached 50.2 billion yuan, a year-on-year increase of 150% compared to the whole year of 2011.
Tmall Electric City currently has 18 categories, including large appliances, small appliances, mobile phones, cameras, notebooks, computer hardware, 3C accessories, office supplies, etc. From January to November 2012, the sales of large appliances in Tmall Electric City increased by 168% year-on-year, and small appliances increased by 155% year-on-year. Among the large appliance brands, Haier, Hisense, and Sony's sales in Tmall Electric City increased by 577%, 469%, and 415% year-on-year, far exceeding the average of the electric city market.
Data shows that the peak transaction volume in 2012 occurred on 1111. On that day, Tmall Electric City's single-day sales reached 2.8 billion yuan, and 26 Tmall Electric City stores had a single-day transaction volume of over 10 million yuan. Among them, the Tmall flagship store of D.Phone Group, a large domestic mobile phone chain retailer, created a single-store record of 95 million yuan. Haier and Nengliang Digital Stores also had a single-store transaction volume of over 60 million yuan, ranking among the top 15 stores on Tmall 1111.
Data from Guotai Junan Securities' "2013 Home Appliance Industry Strategy Report" shows that in 2012, online shopping accounted for about 10% of home appliance sales, while a year ago, this proportion was only 4%.
At present, Tmall Electric City has thousands of domestic and foreign brands and tens of thousands of merchants, including Lenovo, Thinkpad, HP, Asus, Sharp, Panasonic, Nikon, Samsung, Apple, Siemens, Philips, TCL, Haier, Midea, Huawei, Sacon, AUX, Joyoung, Xiaomi, Monster, and Audio-Technica.