Hitwise: Ranking of Australian travel websites for the week ending April 28, 2012

Hitwise: Ranking of Australian travel websites for the week ending April 28, 2012

Hitwise: As of the week of April 28, 2012, Webjet Australia ranked first among travel agency websites, TripAdvisor – Australia ranked first among destination and accommodation websites, and Qantas ranked first among airline websites.

Travel Agents

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Webjet Australia

www.webjet.com.au

11.81%

1

2

Wotif.com

www.wotif.com

11.71%

–

3

Expedia Australia

www.expedia.com.au

10.10%

2

4

Flight Centre

www.flightcentre.com.au

8.08%

3

5

Lastminute.com.au

www.lastminute.com.au

4.34%

4

6

Best Flights

www.bestflights.com.au

2.79%

5

7

Jetabroad

www.jetabroad.com

2.35%

6

8

ZUJI Australia

www.zuji.com

1.97%

7

9

travel.com.au

www.travel.com.au

1.73%

–

10

Kayak

www.kayak.com

1.49%

–

Destination and accommodation

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

TripAdvisor – Australia

www.tripadvisor.com.au

6.41%

2

2

Wotif.com

www.wotif.com

6.02%

1

3

Booking.com

www.booking.com

5.54%

3

4

TripAdvisor

www.tripadvisor.com

4.20%

4

5

Stayz

www.stayz.com.au

2.89%

5

6

Agoda Australia

www.agoda.com.au

1.68%

6

7

Hotels.com

www.hotels.com

1.49%

9

8

Totaltravel.com

www.totaltravel.com

1.42%

7

9

HotelClub

www.hotelclub.com

1.35%

8

10

Lonely Planet

www.lonelyplanet.com

1.34%

–

airline

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Qantas

www.qantas.com.au

25.51%

1

2

Jetstar

www.jetstar.com

18.27%

2

3

Virgin Australia

www.virginaustralia.com

16.81%

3

4

AirAsia

www.airasia.com

4.29%

4

5

Tiger Airways

www.tigerairways.com

3.46%

5

6

Emirates

www.emirates.com

3.33%

6

7

Singapore Airlines

www.singaporeair.com

2.78%

7

8

Malaysia Airlines

www.malaysiaairlines.com

2.12%

9

9

Air New Zealand – Australia

www.airnz.com.au

1.43%

10

10

Air New Zealand

www.airnz.co.nz

1.39%

–

Tourism search keywords

Ranking

Keywords

Click-through rate

Paid search rate

Organic search rate

Last week's ranking

1

google maps

1.69%

0.02%

99.98%

1

2

jetstar

1.08%

0.71%

99.29%

2

3

webjet

0.94%

0.53%

99.47%

3

4

qantas

0.87%

27.97%

72.03%

4

5

maps

0.66%

0.04%

99.96%

5

6

flight centre

0.57%

41.75%

58.25%

7

7

wotif

0.55%

0.74%

99.26%

6

8

metlink

0.45%

0.00%

100.00%

8

9

singapore airlines

0.34%

14.75%

85.25%

10

10

whereis

0.32%

0.12%

99.88%

9

Note : Data source: Experian Hitwise

<<:  Lingtuan.com: National group buying statistics report for March 2012: The total transaction volume of national group buying reached 2.617 billion yuan

>>:  Hitwise: US travel website rankings for the week ending April 28, 2012

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