Lingtuan.com: National group buying statistics report for March 2012: The total transaction volume of national group buying reached 2.617 billion yuan

Lingtuan.com (www.lingtuan.com), an authoritative domestic group buying navigation website, released a national group buying statistics report for March 2012. According to statistics from Lingtuan.com, the total transaction volume of group buying in March was 2.617 billion yuan, up 22.1% from the previous month and 170.4% from the previous year. In March, a total of 370,596 group purchases were held, 44.6198 million group purchase items were sold, and the average discount rate was 0.41.

In March, group buying saved consumers across the country 3.766 billion yuan. The leader Juhuasuan topped the list with a transaction volume of 1.016 billion yuan in March, with a month-on-month increase of 66.3%. In the first quarter of 2012, the national group buying transaction volume increased month by month, totaling 6.442 billion yuan. From this, it can be seen that although only one quarter of 2012 has passed, it is a general trend that the total transaction volume of group buying this year will surpass the total transaction volume of 21.6 billion yuan last year.

In March, 41 new group-buying websites were launched, compared with 17 in January and 31 in February. The number of new group-buying websites in the first quarter increased month by month. In the first quarter, 89 new group-buying websites were launched nationwide, with an average of one new group-buying website launched every day. Since the beginning of group buying in 2010, as of the first quarter of 2012, 5,966 group-buying websites were launched nationwide, approaching the integer mark of 6,000.

Lingtuan.com believes that the reason why a new group buying website is born every day is that many small-scale group buying websites with small investments have achieved profitability for two consecutive years. Although these small and medium-sized group buying websites suffered a huge impact in 2011 when large group buying websites were burning money to expand, they were in great distress. However, when the capital supply chain of some large group buying websites was cut off, such as Gaopeng, 24quan, Gan Group, Tuanbao.com, etc., their market share shrank. Independent small and medium-sized group buying websites and group buying 3.0 endogenous group buying websites that did not consider venture capital began to expand their market size. This fact has given the most powerful counterattack to the "group buying theory of quick death", and also demonstrated the strong development potential of O2O.

In March, the transaction volume of service group purchases and physical group purchases was RMB 1.246 billion and RMB 1.37 billion, accounting for 47.6% and 52.4% of the market share, respectively. The growth rate of service group purchases was lower than that of physical group purchases. The most popular group purchases of catering and entertainment in service group purchases both decreased slightly compared with February, while the other group purchase categories all increased.

In March, Shanghai's total group purchase transaction volume of 295 million yuan topped the city rankings again, and was slightly higher than the sales volume of 280 million yuan in February. The sales volume of Shanghai's service group purchases of 123 million yuan was slightly lower than the 129 million yuan in February, while the service group purchase transaction volume in Beijing increased from 131 million yuan in February to 140 million yuan, thus further widening the gap between the service group purchase transaction volumes of Shanghai and Beijing, which had been gradually approaching each other.

As in February, in addition to Shanghai and Beijing, the cities with transaction volumes of over 100 million yuan in March include Hangzhou, Guangzhou, and Shenzhen, and the group buying transaction volumes in each city have increased to varying degrees. In March, Hangzhou's group buying transaction volume surpassed Guangzhou and jumped to third place, and its sales of 222 million yuan entered the 200 million yuan market. Judging from the transaction volumes of various group buying websites in Hangzhou, Juhuasuan's sales of 179 million yuan was the reason why Hangzhou's group buying transaction volume performed so well in March, making Hangzhou enter the top three cities in the national group buying transaction volume ranking for the first time.

In March, the top 10 websites in China achieved sales of 2.1 billion yuan, accounting for 80.2% of the market share. The sales champion Juhuasuan increased from 611 million yuan in February to 1.016 billion yuan, an increase of 66.3%. In addition to Juhuasuan, other group buying websites that have joined the "100 million yuan club" include Meituan, Lashou, Dianping, and Wowotuan, and the group buying transaction volume of each group buying website is also over 100 million yuan.