Affiliate Window: Mobile devices are increasingly playing a role in e-commerce transactions, and website mobile optimization is critical

User behavior and shopping behaviors continue to evolve, and with the increase in smartphone penetration, more and more users are accessing the Internet through their mobile phones.

According to the monitoring data of Affiliate Window in the past 18 months, in December 2010, the traffic from mobile devices accounted for only 2.4% of the total traffic and only 1.7% of the total sales revenue. In March 2012, mobile devices accounted for 10% of the traffic and brought in 6.6% of the revenue share.

According to the growth trend in 2011, it is expected that 14.5% of transactions will come from mobile terminals by 2012. For websites, it is very important to optimize them for mobile devices.

The sales growth of e-commerce websites optimized for mobile devices is remarkable. According to data from one advertiser who placed ads through Affiliate Window, the sales from mobile devices of the optimized website increased from 2% to 16%. On Android devices, mobile-optimized e-commerce websites can increase order value by 40%. Similarly, after mobile optimization, the shopping basket value brought by iPhone devices increased by 25%.