EyeforTravel: Travel and Aviation Industry and Social Media – Data Infographic

• What social media do airlines use: Facebook (85%), Twitter (79%), YouTube (44%), LinkedIn (35%), Flickr (21%);
• What social media do airline passengers use? The ranking order is Facebook, Twitter, YouTube, LinkedIn, Foursquare, others and Gowalla.
• The social media that airlines plan to expand into in 2012: Foursquare ranked first, followed by YouTube;
• On the mobile side, most travel brands currently do not have mobile websites or mobile apps;
• The proportion of users using mobile devices in different stages of tourism consumption: 34% before purchasing (tourism products), 20% after purchasing (tourism products), 27% during the travel, 11% after the entire travel, and 8% in other periods;
• The role of social media and mobile products in achieving different business goals for marketers in the tourism industry. These goals include brand building, reputation management, community building, customer service, research and development, direct sales, and risk management. Overall, social media is more important than mobile products in all business goals. However, this should be viewed from multiple angles, and perhaps more details will be seen;

via: internet2share