FedEx: Entering China's cross-border e-commerce market

FedEx released a new report, “Taking Advantage of China’s Cross-Border E-Commerce Market.” China is the world’s largest e-commerce market, expected to reach RMB 21.4 trillion (US$3.3 trillion) by 2025.

In 2023, China's total online retail sales were expected to reach RMB 15.42 trillion (US$2.1 trillion), up 11% from the previous year.

Sales channels and platforms

Choosing the right platform is crucial for a business to successfully sell its products.

The application process is complex and requires local expertise, including language translation.

To reduce opportunity costs, it is always a good idea to find a good partner.

Build demand and convert sales

In a market as large and challenging as China, a single promotional channel is not enough to effectively and realistically target potential consumers.

There are many major shopping events that merchants can take advantage of to expand brand influence and increase sales. The biggest festivals are 11.11 and 6.18.

China's digital landscape is very different from the rest of the world.

Current payment situation in China

WeChat Pay and Alipay are two major choices for Chinese consumers. Merchants may consider integrating them into their online sales systems.

When choosing a third-party payment method, merchants can choose to accept RMB or local currency.

Chinese consumers’ expectations for e-commerce delivery

China's shipping industry is mature and importing is relatively easy. This is due to the rapid expansion of China's cross-border e-commerce.

Most domestic transport is carried out by local private logistics companies, while major international logistics companies are responsible for international transport.

The Chinese government has built a favorable tariff infrastructure to facilitate import trade. International merchants should take advantage of the cost advantages they provide.

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