CNNIC: China's online shopping users exceed 900 million, and those born in the 1990s and 2000s are the main force of consumption

Recently, according to CCTV news reports, the China Internet Network Information Center (CNNIC) released the "Blue Book on Internet Facilitating the Development of Digital Consumption".

Data shows that the number of online shopping users in China has exceeded 900 million, of which 530 million are users of trendy domestic products, accounting for nearly 60%.

Cultural, tourism and travel consumption grew the fastest, with the number of online travel booking users in my country exceeding 500 million, a year-on-year increase of more than 20%.

The online shopping usage rates of those born in the 1990s and 2000s reached 95.1% and 88.5% respectively, and the online shopping usage rate of senior netizens aged 60 and above was 69.8%.

In terms of digital consumer user groups, the online shopping usage rates of those born in the 1990s and 2000s reached 95.1% and 88.5% respectively, making them the main force of digital consumption, especially in the fields of personalized consumption, domestic product consumption, and smart consumption.

The online shopping usage rate of Chinese netizens aged 60 and above is 69.8%, and the elderly have outstanding performance in health care, cultural tourism and travel consumption.

The online consumption capacity of rural netizens continues to increase, with the proportion of online shopping reaching 76.7%; rural netizens are more keen on shopping on short video platforms, with the usage ratio 1.2 percentage points higher than that of urban netizens.

Zikuai Technology