Star Chart Data: 2024 618 Network Sales Data Interpretation Report (Attached Download)

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This year's "618" e-commerce festival continued the "low-price war", with more intense price comparisons. Various platforms used extreme low-price strategies to compete for consumers' "hearts". At the same time, the concepts of "focusing on user experience" and "user first" were also loudly called out by major platforms, which indicated that in the fierce low-price competition environment, various platforms are returning their strategic focus to user services and paying more attention to improving user experience.

The pre-sale system, which was once a standard feature of e-commerce promotions, has now been abandoned by many e-commerce platforms. This change has simplified shopping rules, reduced the complex routines faced by consumers, and truly put consumer experience first.

Against this background, this year's "618" promotion has been hailed as "the simplest 618 in history". Major platforms have shown their killer weapons in this round of fierce competition. It is undoubtedly a shopping feast driven by both price and technology.

So, how did each platform perform during this year’s “618” promotion? Next, we will present you with detailed data on the performance of this e-commerce feast.

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