During Tmall Double 11 in 2022, Taobao Live generated 62 live broadcast rooms with transaction volume of more than 100 million yuan, and the transaction volume of new anchors increased by 345% year-on-year.

It is reported that during Tmall Double 11, Taobao Live generated 62 live broadcast rooms with transaction volume of over 100 million yuan and 632 live broadcast rooms with transaction volume of over 10 million yuan, and the transaction volume of new anchors increased by 345% year-on-year.

Among them, Luo Yonghao and Yaowang Dream Station were both promoted to live broadcast rooms with transaction volume of over 100 million yuan; Luo Yonghao ranked first in transaction volume, and Yaowang Dream Station ranked second. The top three store live broadcast transaction volumes were Xiaomi Official Flagship Store, Estee Lauder Flagship Store, and Haier Official Flagship Store.

As the top streamer of Douyin, Luo Yonghao joined Taobao Live during the Double 11 period and started live streaming at 18:01 on October 24, 2022. At that time, netizens were frantically brushing "Hello, Mr. Luo", and the atmosphere in the live broadcast room was instantly full. At 20:09, two hours after the broadcast, the number of viewers in Luo Yonghao's Taobao live broadcast room exceeded 10 million, and the "expert anchor" Luo Yonghao also gained 2.379 million fans.

Judging from the live broadcast situation, the positioning of "Luo Yonghao" live broadcast room is a full-category live broadcast room. This means that in the future, Jiaogepengyou will vigorously attract investment and expand full-category commodity resources, which is also the advantage of the Taobao platform. The products and supply chain are complete, and only the traffic of differentiated customer groups is needed. Therefore, the cooperation between the two parties is undoubtedly complementary to each other's advantageous resources.

Zikuai Technology