Star Chart Data: 2020.11.11 Whole Network Sales Live Broadcast Data Analysis

Double 11 in 2020 is the world's largest consumer season after the pandemic. Unlike previous years, this year's Double 11 is divided into two pre-sales and two carnivals, the activity cycle is extended, and consumer firepower is dispersed; the new marketing model of live broadcast and short video has become normalized in this Double 11, and Douyin and Kuaishou have also entered the market with their advantages in live broadcast and traffic.

On the day of Double 11, the total sales amount of the entire network reached 332.8 billion yuan. From the perspective of platforms, Tmall platform sales accounted for 59.1% of the total, JD.com accounted for 26.5%, Pinduoduo and Suning accounted for 5.5% and 3.3% respectively; from the perspective of industries, the top three sales on the day of Double 11 were home appliances, mobile phones and digital products, and clothing; from the perspective of regions, Shanghai, Beijing and Hangzhou led the country in sales.