Ministry of Culture and Tourism: On October 1, 2018, the National Day, the country received 122 million domestic tourists and earned 103 billion yuan

Based on data reported and provided by local tourism departments, telecommunications operators, and online travel service providers, the China Tourism Academy (Data Center of the Ministry of Culture and Tourism) estimated that on October 1, the country received 122 million domestic tourists, a year-on-year increase of 7.54%; domestic tourism revenue reached 103 billion yuan, a year-on-year increase of 7.19%.

1. On the birthday of our motherland, the National Day atmosphere is joyful and peaceful, and red tourism is heating up.

On the first day of the holiday, a grand flag-raising ceremony was held in Tiananmen Square in Beijing, attracting 145,000 tourists. "Happy birthday!" "Long live the motherland!" "May the motherland get better and better!" The heartfelt shouts of tourists were heard around the national flag. Wuhu Fantawild Happy World in Anhui Province launched the theme event of "40th Anniversary of Reform and Opening Up". Nearly a thousand tourists used their footprints to pave the color of the picture and personally participated in the creation of the theme pattern of "40th Anniversary of Reform and Opening Up". Longmen Grottoes in Luoyang, Henan Province launched a series of activities such as "I send blessings to the motherland", "I sing praises for the motherland", and "I dedicate a poem to the motherland". The majority of tourists expressed their love for the motherland and conveyed their blessings to the motherland through singing, reciting and other forms. Ningxia Helan Mountain National Forest Park held a theme day event of "Red Flag Flying Helan Mountain", inviting a 95-year-old veteran of the War of Resistance Against Japanese Aggression to climb Helan Mountain, tell tourists about their heroic deeds, and inspire the morale of "realizing the great Chinese dream together".
2. Integration of culture and tourism, sufficient supply of tourism products, and tourists imagining a better life.

The integration of culture and tourism has deepened, and public cultural resources such as museums, science and technology museums, art galleries, and libraries, as well as leisure spaces such as cinemas, theaters, and commercial complexes have become popular. The supply of "culture + tourism" products is rich and diverse, injecting new impetus into the development of the tourism market.

Henan Province launched three themed tourism products, "Memory of Hometown·Inheritance of China, Pastoral Hometown·Fragrant Fruits, Colorful Hometown·Happy Life", including more than 120 activities involving more than 80 scenic spots. Sichuan Province has prepared a variety of cultural activities for tourists. Chengdu held the "Belt and Road" Sichuan Cuisine and Sichuan Opera International Cultural Week, Deyang held the "8th China Rose Exhibition", Mianyang held the Xianyou Oriental Fairy Tale Town "Golden Time. Harvest Taste" theme event, Nanchong held the International Children's Lantern Festival, Ya'an launched the first Thanksgiving·Harvest Season theme event, Leshan launched night tours of Lingyun Mountain and Sanjiang and other tourism activities, attracting many tourists. Hunan Province is enthusiastic about rural leisure products and innovating tourism formats. Yueyang Yangsha Lake International Tourism Resort held the "Yangsha Lake Bonfire Music Festival", Changsha Wangcheng Qianlong Lake Ecological Tourism Resort held the "Crazy Doll" National Day theme garden party, and parent-child leisure tourism was full of joy. The 20 newly selected towns of style, including Zhouzhuang Water Town in Kunshan City, Jiangsu Province, Qianhewan Hot Spring Town in Tinghu District, Yancheng, Xiangbao Town in Jiawang District, Xuzhou, Bonsai Town in Rugao City, and Maoshan Lake Health Care Town in Jurong City, have become the new beauties of the National Day holiday.

3. To benefit the people, many scenic spots have reduced their prices, and tourists’ sense of gain and happiness has increased.

In order to further implement the requirements of the government work report on the key state-owned scenic spots to reduce ticket prices put forward at this year's two sessions, local competent departments and scenic spots have taken active actions. As of September 28, 981 state-owned scenic spots have been issued or announced to the public for free opening or price reduction measures (74 free openings and 907 price reductions), including 159 5A-level scenic spots and 534 4A-level scenic spots. Among the 907 scenic spots that have reduced prices, 491 have reduced prices by more than 20%, and 214 have reduced prices by more than 30%. Hubei Province has actively implemented the work of reducing ticket prices for key state-owned scenic spots, and comprehensively reduced ticket prices for 5A-level state-owned scenic spots before the National Day. The popularity of 5A-level tourist attractions represented by Yellow Crane Tower, Wudang Mountain, Shennongjia, and Qingjiang Gallery has increased due to the reduction in ticket prices. The free 5A-level tourist attractions such as the Three Gorges Dam and Wuhan East Lake are even more popular. Shandong Province has implemented price cuts in 133 scenic spots since October 1, with an average reduction of 25%. Among them, 286 state-owned scenic spots have been opened for free. At the same time, the joint ticket system has been innovatively implemented, with an average reduction of 37.6%, and a one-ticket-multiple-day system has been implemented to provide tourists with more benefits and convenience. Major scenic spots in Yunnan Province strictly implement the price reduction policy as required, and the ticket prices of most scenic spots in Kunming, Dali, Lijiang and other regions have dropped.

4. Service guarantees are sufficient and effective, and the holiday tourism market operates safely, smoothly and orderly.

Before the National Day, the Ministry of Culture and Tourism issued notices on doing a good job in the 2018 Mid-Autumn Festival and National Day holiday tourism work, and on strengthening the supervision of the tourism market during the Mid-Autumn Festival and National Day. On September 27, a video and telephone conference on National Day holiday safety and holiday culture and tourism work was held, and it was once again required that all localities follow the requirements of the Party Central Committee and the State Council, adhere to the implementation of safety responsibilities on one hand and market supervision on the other hand, and effectively ensure the smooth, safe and orderly operation of the holiday culture and tourism market. All localities responded positively and took various measures to implement the work.

On the first day of the holiday, Beijing's various departments and districts dispatched a total of 2,663 law enforcement personnel and 518 vehicles to inspect the tourism market order, inspected 66 tourist buses, 70 tour guides, and 656 various tourism and business enterprises, and sent a total of 384,000 Beijing tourism reminder text messages to tourists. The Guizhou Provincial Tourism Development Commission commissioned a third-party service agency to conduct unannounced inspections of key tourist source gathering places and tourism enterprises in the province, and promptly fed back the relevant problems found to local tourism management departments to urge enterprises to rectify, eliminate safety hazards, standardize business operations, and improve service quality. The tourism administrative departments at all levels in Qiqihar City, Heilongjiang Province, formed 17 tourism market safety inspection teams, focusing on eliminating gangsters and cracking down on unreasonable low prices, and carried out a major inspection of the holiday tourism market. The Chongqing Tourism Development Commission, together with the Municipal Transportation Commission, Municipal Public Security Bureau, Municipal Industry and Commerce Bureau, Municipal Urban Management Committee, Municipal Safety Supervision Bureau and other departments, conducted a comprehensive inspection of key scenic spots, focusing on the inspection of tourism market order, safety management and the rectification of tourist shopping places, and at the same time set up a special unannounced inspection team to conduct unannounced inspections on the holiday tourism market order.