WeChat Pay: A portrait of cashless life on WeChat

On August 10, WeChat Pay released its first “Cashless Life Portrait”. Based on the WeChat payment data of the past year and the WeChat red envelope data of the past six months, it analyzed the ten cities with the most active WeChat payments, namely Beijing, Guangzhou, Shenzhen, Shanghai, Hangzhou, Chengdu, Wuhan, Xi’an, Shenyang, and Tianjin. It includes the most common consumption places, special consumption, number of red envelopes sent and received, cities where red envelopes flow, and payment age in each city.

1. Life is inseparable from catering, logistics and express delivery have become characteristic consumption in many cities. First of all, looking at the most common consumption places in each city, the top three are convenience stores, restaurants and supermarkets.

Among them, convenience stores are the top consumption places in 5 cities, including Guangzhou, Shenzhen, Shanghai, Hangzhou and Wuhan; except Xi'an, the most frequent consumption places in the other 9 cities include restaurants; and supermarkets are also one of the most frequent consumption places in 7 cities.

In addition, department stores and shopping centers are one of the most frequent consumption places in Beijing, Guangzhou and Shanghai; Wuhan, Xi'an, Shenyang and Tianjin like to use vending machines.
In terms of special consumption, these ten cities are very different. Beijing focuses on fast fashion, Guangzhou is more about logistics and express delivery, Shenzhen has a higher frequency of consumption of digital home appliances and office equipment, Shanghai sells the best entertainment tickets, Hangzhou is the first in online supermarkets, Chengdu and Shenyang like games the most, Wuhan sells good clothing and bags, Xi'an focuses on life and leisure, and Tianjin is better in online books, videos, and music.
It is worth mentioning that in addition to Guangzhou, logistics and express delivery also made the list in Hangzhou, Wuhan and Shenyang. Compared with other categories, this is the category with the highest frequency of appearance, followed by games.

2. Shenzhen’s friends like to grab red envelopes the most. Red envelopes flow to Shenzhen from three places. In terms of the number of times WeChat red envelopes are sent and received, Shenzhen ranks first, grabbing red envelopes 10.69 billion times and sending red envelopes 3.01 billion times. Followed by Guangzhou and Beijing, grabbing red envelopes 9.68 billion times and 7.91 billion times respectively.

At the same time, Chengdu ranked ahead of Shanghai in terms of red envelope grabbing, reaching 7.25 billion times, while Shanghai was 6.56 billion times.

However, Xi'an, Hangzhou, Shenyang, Tianjin and Wuhan are relatively less enthusiastic about red envelopes.
Correspondingly, judging from the flow of red envelopes between cities (City A sends the most red envelopes to City B), WeChat red envelopes from Guangzhou, Chengdu and Wuhan all flowed to Shenzhen, and more red envelopes from Shenzhen flowed to Guangzhou.
Red envelopes from Shanghai, Shenyang and Tianjin all flow to Beijing, while those from Beijing flow to neighboring Tianjin; red envelopes from Hangzhou and Xi'an flow to each other.
3. Males pay more than females, and those born in the 1990s have become the main consumers in some cities. From the perspective of payment gender, the gender ratio of WeChat payment in the ten cities is that males account for more than females, but the difference is not big, and the difference in proportion is within 10%. There is no situation where the proportion is too disparate.

In terms of payment age, people born in the 1980s and 1990s are the main force. In most cities, people born in the 1980s still make up the majority of payments, with only Guangzhou, Chengdu and Wuhan seeing payments from people born in the 1990s surpassing those born in the 1980s.

In addition, the paying age of consumers in Shanghai, Shenyang and Tianjin is higher among those born in the 1980s than those born in the 1990s, with a difference of more than 10%.

Source: Ebrun Power