Minsheng E-commerce's Minsheng Yidai teamed up with Diaoye Beef Brisket to launch a 3 million "Diaoye Beef Brisket Exclusive Label" which was snapped up as soon as it went online

On February 3rd, Beijing time, Minsheng E-commerce's Minsheng Yidai released a 3 million "Diaoye Beef Brisket Exclusive Label" and it was snapped up immediately after it was launched. The fact that it is still so popular with an annualized yield of 6% proves that at a time when P2P platforms are experiencing frequent risk events and investors are paying more and more attention to the quality of the platforms, Minsheng Yidai has successfully secured a position with its brand image of bank-level risk control and high-quality customer experience, and seized the initiative in 2015.

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Since its launch in July 2014, Minsheng Yidai has been recognized by the market and industry organizations, and has been named one of the "Top 100 Internet Finance Brands". It has also won the "Analysys Star Internet Finance Innovation Award", which is considered the Oscar of the TMT industry. This is inseparable from the professional and differentiated operation of its platform, and Minsheng Yidai's consistent adherence to bank-level risk control is the key to its favor by investors. The "Diaoye Beef Brisket Exclusive Label" was sold out in seconds, once again proving that "safety is king" is not just talk.

It is understood that Minsheng Yidai only serves as an Internet information matching platform for financiers and investors, and does not provide financial guarantees to investors, and does not even cooperate with third-party guarantee companies. In terms of risk control, Minsheng Yidai strictly examines financing projects through bank-level risk control measures, requiring financing projects to have good repayment capabilities. After the loan, the platform conducts daily supervision of the financier's operating conditions through a risk warning system. Once risks are discovered, corresponding measures will be taken to protect the interests of investors to the greatest extent possible.

Ren Hongwen, general manager of Minsheng Yidai, gave an example when explaining risk control. When the platform provides debt financing to fast-moving consumer goods e-commerce companies, the companies will pledge part of the goods to the platform. These goods are purchased by the companies from manufacturers, which are purchased at low prices. Then they are discounted and pledged to Minsheng Yidai. If the company has problems, the platform can realize the goods through Minsheng Mall and Community Special Sale Platform under Minsheng E-commerce to ensure the legal rights and interests of investors. Minsheng Yidai also controls risks by pledging financial assets, pledging bills, and jointly controlling risks by core enterprises in the industrial chain. Like Lufax, Minsheng Yidai has adhered to the bottom line of compliance since its launch, and has adhered to the principles of "no maturity mismatch" in the transaction model, "no capital pool" on the asset side, and "effective credit enhancement measures" in the transaction process. It has been able to stay out of the wild growth and chaos of the entire industry and has achieved its own healthy and stable growth. While adhering to its principles, Minsheng Yidai has also continuously improved its risk control model with Internet "big data" and innovated risk control methods.

Minsheng E-commerce is the parent company of Minsheng Yidai. It also has a number of comprehensive businesses such as Minsheng Mall, Community Sales, third-party payment, and virtual operators. It has accumulated a large amount of basic data, conducted credit assessments through the Internet, established corresponding control mechanisms, and effectively controlled the bad debt rate. What is remarkable is that since Minsheng Yidai went online in mid-2014, it has maintained a 100% return on investors, and no bad business has been generated. If Minsheng Yidai's bank-level risk control has won the trust of investors, then Diaoye's "Xue Pan Grilled Skewers" and "Diaoye Beef Brisket" have been continuously financed through Minsheng Yidai's platform, which also proves the reputation and credit of the platform on the asset side.

Ren Hongwen, general manager of Minsheng Yidai, said that enterprises choose Minsheng Yidai for financing because the platform is more flexible and has a lower interest rate. Ren Hongwen explained that the reason why Minsheng Yidai's debt financing is more flexible than traditional financial channels and has a lower interest rate is that the financier can package the goods together for financing. For example, a restaurant needs to raise 3 million yuan in financing, and each investor invests 50,000 yuan. The restaurant gives each investor a 600 yuan coupon. The overall return on investment is 8.4%, but the financier finally pays an interest rate of only 7%, because the actual cost of the financing coupon is less than 600 yuan. By converting commercial profits into financial profits, this is a major difference between Minsheng Yidai and other Internet financial platforms.