The diversification of online travel platforms has led more and more people to choose rural travel?
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Compared to the overall tourist accommodation market, online travel platform users are more likely to book their next holiday in a rural area. On average, 16% of tourist accommodation sales in Europe come from rural areas, however, more than a third of online travel platform sales come from rural accommodation. This trend is likely the result of a wider range of accommodation listed on online sales platforms. As a result, this comparison model gives rural and independent hotels greater exposure compared to other accommodation located in tourist hotspots or belonging to large hotel chains. |
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