Entgroup Consulting: In April 2013, the transaction volume of movie ticket group purchase in China reached 330 million yuan, a month-on-month increase of 50%.

In April 2013, the transaction volume of movie ticket group purchase in China reached a record high of 330 million yuan, a month-on-month increase of 50%, accounting for 18% of the total box office of the month, a record high in the past four months. Summarizing the operating data from January to April, it is found that the total box office contributed by group purchase reached 1 billion yuan, which has become one of the main channels to promote the continuous growth of China's movie box office. The above data comes from the "2013 April China Movie Ticket Group Purchase Research Monthly Report" jointly released by Ent Group Consulting and Tuan800.

The model featuring group purchase tickets, event tickets and all-inclusive tickets is becoming the main type of movie ticket group purchase, which meets the marketing needs of different types of theaters. The study also found that the total number of movie ticket group purchases in the first four months exceeded 35 million, accounting for 18% of the total number of moviegoers. Among them, the number of group purchases in April was 11.54 million, accounting for more than 20% of the total number of moviegoers. The average price of movie ticket group purchases is 30 yuan per ticket, which is 14% cheaper than the overall market average price.

Beijing ranks first in terms of group purchase of movie tickets among key cities, with Shanghai having the greatest potential

According to a report jointly released by Enlight Consulting and Tuan800, Beijing, Shanghai and Chengdu ranked in the top three cities in terms of movie ticket group purchases in the first four months. In the first four months, Beijing's total box office was 591 million, of which group purchases contributed nearly 90 million, both ranking first in the country. It is worth noting that Chengdu's total box office was about 230 million, lower than Guangzhou's 281 million and Shenzhen's 284 million, but the total amount of group purchases ranked third in the country, with a transaction amount of 52.5 million accounting for 23% of the total box office, which is higher than the average penetration rate of 20% of movie ticket group purchases in the top 10 cities. It can be found that Chengdu's movie ticket group purchase business has a high level of development, and group purchases of movie tickets have become one of the main channels for local movie fans to buy tickets.