Hitwise: UK travel website rankings for the week ending April 21, 2012

Hitwise: UK travel website rankings for the week ending April 21, 2012

Hitwise: In the ranking of UK travel websites for the week ending April 21, 2012, Thomson ranked first among travel agency websites, TripAdvisor UK ranked first among destination and accommodation websites, and easyJet.com ranked first among airline websites.

Travel Agents

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Thomson

www.thomson.co.uk

8.03%

2

2

Expedia.co.uk

www.expedia.co.uk

7.87%

1

3

Thomas Cook

www.thomascook.com

5.33%

3

4

Lastminute.com

www.lastminute.com

4.54%

4

5

TravelRepublic.co.uk

www.travelrepublic.co.uk

4.31%

5

6

skyscanner

www.skyscanner.net

3.23%

6

7

Travelzoo UK

www.travelzoo.com/uk

2.92%

7

8

On the Beach

www.onthebeach.co.uk

2.87%

8

9

Cheapflights.co.uk

www.cheapflights.co.uk

2.85%

9

10

First Choice

www.firstchoice.co.uk

2.47%

10

Destination and accommodation

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

TripAdvisor UK

www.tripadvisor.co.uk

12.49%

1

2

Booking.com

www.booking.com

7.62%

2

3

LateRooms.com

www.laterooms.com

3.08%

4

4

TripAdvisor

www.tripadvisor.com

2.97%

3

5

Travelodge UK

www.travelodge.co.uk

2.14%

5

6

Premier Inn

www.premierinn.com

2.08%

6

7

The National Trust

www.nationaltrust.org.uk

1.64%

–

8

Groupon Travel Deals

getaways.groupon.co.uk

1.53%

8

9

Hotels.com

www.hotels.com

1.37%

10

10

InterContinental Hotels Group

www.ichotelsgroup.com

1.14%

–

airline

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

easyJet.com

www.easyjet.com

19.22%

1

2

Ryanair

www.ryanair.com

16.92%

2

3

British Airways

www.britishairways.com

12.02%

3

4

Jet2.com

www.jet2.com

5.02%

4

5

Monarch.co.uk

www.monarch.co.uk

4.73%

5

6

Virgin Atlantic

www.virgin-atlantic.com

4.42%

6

7

Thomson Airways

flights.thomson.co.uk

3.54%

8

8

Flybe

www.flybe.com

3.30%

7

9

flythomascook.com

www.flythomascook.com

2.53%

10

10

bmibaby

www.bmibaby.com

2.41%

–

Tourism search keywords

Ranking

Keywords

Click-through rate

Paid search rate

Organic search rate

Last week's ranking

1

google maps

1.06%

0.36%

99.64%

1

2

easyjet

0.71%

2.39%

97.61%

2

3

thomas cook

0.68%

38.35%

61.65%

3

4

ryanair

0.66%

3.22%

96.78%

5

5

AA route planner

0.63%

0.20%

99.80%

6

6

national rail

0.58%

0.10%

99.90%

4

7

tfl

0.57%

0.03%

99.97%

7

8

Thomson

0.47%

0.41%

99.59%

10

9

travelodge

0.44%

33.08%

66.92%

8

10

train times

0.44%

19.51%

80.49%

9

Note : Data source: Experian Hitwise

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