Consolidating the technology stack Deliver relevant experiences to shoppers in-store and online Many businesses must be able to merge data from their online and offline retail operations into a single customer database. Pull customers down the funnel with tailored experiences In the world of e-commerce, data-driven marketing is essential to creating a positive customer journey and driving online sales. Driving higher quality user-generated content and automated review According to the Bazaarvoice Shopper Experience Index, brands see a 162% increase in revenue per shopper and a 144% increase in conversion rates when shoppers engage with user-generated content (UGC). Increase off-season revenue by easily reaching lookalike audiences If you’re a downhill ski shop that sells ski boots and ski gear, the summer months can be like a ghost town for the store. Add another channel to earn more revenue from existing traffic When something is doing well or exceeding expectations, it’s easy to think it can’t possibly get better. But this is a trap. Why? Because it keeps you from innovating and optimizing. Use behavioral data to get more signups on your site As a marketer, you work hard to get people to your website. Forecast order volumes ahead of major holiday sales High consumer demand for products is every business owner's dream. On the other hand, running out of inventory during peak sales is a retail industry nightmare. Easily execute marketing decisions The most effective marketing can be divided into two categories: proactive, planned moments that you know will resonate with your target audience; and reactive adjustments made quickly based on patterns in the data. Leverage customer data to grow at every stage of the buyer’s journey You’ve probably heard this phrase in recent headlines and on social media: “Retention is the new acquisition target.” Harvesting personal data to boost online sales More and more brands are taking an online and offline approach to cast a wider net and engage shoppers wherever and however they shop. Increase CLV of customers who just purchased your product Cross-selling to customers who have just purchased a product is generally considered not allowed. Building smarter digital relationships Klaviyo enables smarter digital relationships by enabling businesses to easily capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. |
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