Hitwise: US travel website rankings for the week ending April 21, 2012

Hitwise: US travel website rankings for the week ending April 21, 2012

Hitwise: As of April 21, 2012, in the past week of US travel website rankings, Expedia ranked first among travel agency websites, TripAdvisor ranked first among destination and accommodation websites, and Southwest Airlines ranked first among airline websites.

Travel Agents

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Expedia

www.expedia.com

12.74%

1

2

priceline.com

www.priceline.com

9.53%

2

3

Orbitz

www.orbitz.com

7.14%

3

4

Travelocity

www.travelocity.com

6.25%

4

5

Yahoo! Travel

travel.yahoo.com

6.19%

5

6

CheapOair

www.cheapoair.com

5.87%

6

7

Kayak

www.kayak.com

5.78%

8

8

Hotwire

www.hotwire.com

5.78%

7

9

Bing Travel

www.bing.com/travel

3.56%

10

10

bookingbuddy

www.bookingbuddy.com

2.86%

9

Destination and accommodation

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

TripAdvisor

www.tripadvisor.com

7.95%

1

2

Hotels.com

www.hotels.com

3.15%

2

3

Marriott International

www.marriott.com

2.75%

3

4

Booking.com

www.booking.com

2.44%

4

5

Hilton Hotels Online

www.hilton.com

2.30%

5

6

InterContinental Hotels Group

www.ichotelsgroup.com

2.28%

6

7

Vacation Rentals by Owner

www.vrbo.com

1.95%

7

8

Carnival Cruise Lines

www.carnival.com

1.62%

8

9

Walt Disney World

disneyworld.disney.go.com

1.49%

–

10

Southwest Airlines Travel Guide

travel.southwest.com

1.42%

9

airline

Ranking

Website Name

domain name

Visit rate

Last week's ranking

1

Southwest Airlines

www.southwest.com

22.59%

1

2

Delta Air Lines

www.delta.com

12.93%

2

3

United Airlines

www.united.com

12.24%

3

4

American Airlines

www.aa.com

10.07%

4

5

JetBlue Airways

www.jetblue.com

7.90%

5

6

US Airways

www.usairways.com

5.20%

6

7

AirTran Airways

www.airtran.com

4.11%

7

8

Spirit Airlines

www.spiritair.com

3.78%

8

9

Allegiant Air

www.allegiantair.com

2.94%

9

10

Alaska Airlines and Horizon Air

www.alaskaair.com

2.91%

10

Tourism search keywords

Ranking

Keywords

Click-through rate

Paid search rate

Organic search rate

Last week's ranking

1

mapquest

4.62%

0.35%

99.65%

1

2

google maps

1.85%

0.56%

99.44%

2

3

southwest airlines

1.18%

41.19%

58.81%

3

4

mapquest driving directions

1.01%

1.16%

98.84%

4

5

maps

0.86%

0.54%

99.44%

5

6

expedia

0.73%

47.65%

52.35%

7

7

united airlines

0.68%

13.82%

86.18%

6

8

travelocity

0.60%

53.79%

46.21%

8

9

american airlines

0.58%

7.70%

92.30%

–

10

map quest

0.56%

0.00%

100.00%

9

Note : Data source: Experian Hitwise

<<:  HomeAway's financial report: HomeAway's total revenue in Q1 2012 reached US$64.1 million, up 23.4% year-on-year

>>:  Hitwise: UK travel website rankings for the week ending April 21, 2012

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