Alibaba: Alimama Business Guide Vol.03

Based on the insights into the crowd in the previous issue, Alimama continued to dig deep into consumption scenarios, and combined with recent hot topics on social media such as "Southern Little Potatoes Attack Harbin", "Start a Year of Good Luck", and the hit period drama "Fang Hua", it summarized many new trends in new year consumption - such as plush bear hats suitable for wearing in the snow, authentic Harbin souvenirs, and retro accessories and clothing of the same style as "Fang Hua". Many of the above categories have achieved significant growth in searches within the Taobao system.

In this issue of "Alimama Business Guide" Vol.03, Alimama summarizes 5 major consumption trend scenarios based on the previous New Year Festival insight report, to help merchants to carry out keyword placement and accurate crowd operations during the New Year Festival, and work together to achieve business growth.