Bilibili: During the 618 shopping festival in 2023, Bilibili’s e-commerce advertising revenue will increase by more than 400% year-on-year

According to data disclosed by Bilibili, during the 618 shopping event this year, Bilibili's e-commerce advertising revenue exploded, with a year-on-year growth of more than 400%. Data shows that bringing goods is becoming a new growth point for Bilibili and UP hosts. Compared with last year's 618 shopping event, the number of UP hosts bringing goods has increased by more than 3 times. With the vigorous development of consumption and transaction ecology, the number of videos bringing goods on the site has increased by nearly 8 times year-on-year, and the number of live broadcasts bringing goods has increased by nearly 7.5 times year-on-year.

During the 618 period, the number of UPs who received orders from advertisers through Huohuo increased by more than 40% year-on-year. Data from the "Spark Project" that has opened up a link with Taobao Alliance shows that in industries such as home furnishings and beauty, Bilibili brought more than 70% of new customers to merchants and stores.

Li Ni, Vice Chairman and COO of Bilibili, once said that Bilibili has initially run through the model of advertising on Bilibili for beauty, food, and digital products. In the future, as Bilibili's ecosystem continues to prosper, it will further release the potential for transactions and consumption.

From TechWeb