Guoji Data: Rational return, consumer stratification - Douyin 618 Good Products Festival e-commerce report

The 2023 618 promotion has come to an end. As the first promotion after the recovery of consumption, how did Douyin's 618 e-commerce perform? Which billion-dollar tracks continue to heat up and the market size grows rapidly? This report starts with the 2023 Douyin 618 Good Goods Festival e-commerce data, analyzes the development trend of hot-selling categories, and provides insights into high-growth brand cases, providing a reference for promotion nodes for brand marketing, so as to help brands improve marketing efficiency and achieve e-commerce business growth.

This report will answer the following questions:

What is the growth trend of Douyin e-commerce platform during the 618 promotion?

Insights into the trends of high-growth categories during the 618 promotion?

How did typical brands perform in their e-commerce strategies during the 618 promotion?