Common Thread: 2021-2025 Home Furnishing Industry E-commerce Marketing Trend Report

Common Thread has released its latest "Home Furnishings Industry E-Commerce Marketing Trends Report" . Home furnishings include a variety of products from business (B2B) to consumer (B2C): indoor and outdoor furniture; appliances and entertainment; home, kitchen and cookware; bedroom appliances; toiletries and cleaning products; decorations, upholstery and fabrics.

Global online revenue for furniture and appliances is currently $362.9 billion. Over the next five years, it is expected to reach $455.4 billion, a growth rate of 25%.

Growth for 2021-2025 looks like a grim countdown: from a 9.7% growth rate to 4.4%.

North America reflects the global trend on a smaller scale. The forecast for 2021 is $85.3 billion, reaching $98.3 billion by 2025, an increase of 15%. The year-on-year growth rate shows a downward trend.

Post-pandemic home decor

Home office upgrades to support remote work continue to lead the way: desks, chairs, storage and professional decor. This is accompanied by a growing demand for goods to fill multi-use spaces and separate the personal from the professional.

Other emerging movements include vibrant wallpapers, indoor plants, bidets, smart lighting and fashion, among others.

The report discusses three major trends in the home furnishing industry: home office, livable luxury and smart appliances. When the lockdown forced the world to shelter in place, homes became offices and schools in addition to living spaces. As a result, some companies in the home furnishing industry experienced a 200% growth, such as Article.

E-Commerce Home Furnishings Marketing

Marketing strategies for the home furnishing industry start at the top of the funnel, such as advertising, and end with accelerating customer lifetime value.

Home goods shopping is very personal and requires a lot of effort in visuals, content marketing, and long-term support.

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