In-depth research on the live streaming industry Waterproof Wall released the "2020 Short Video and Live Streaming Survey"

In-depth research on the live streaming industry Waterproof Wall released the "2020 Short Video and Live Streaming Survey"
As of June 2020, the penetration rate of short videos on mobile Internet users has reached 65.8%, and the live streaming industry derived from short videos has become the biggest outlet of the Internet in 2020. According to data released by a third-party data center, the industry scale was 19 billion yuan in 2017, which increased to 133 billion yuan in 2018, and rapidly increased to 433.8 billion yuan in 2019. It is expected to reach 961 billion yuan in 2020. The growth rate is amazing. More and more celebrities, Internet celebrities, and entrepreneurs are pouring into the short video and live streaming industry, which is very lively. Through the live broadcast room, you can not only sell books, clothes, bags, cosmetics, snacks, and fruits, but also cars and houses. At the same time, some chaos has appeared behind the "liveliness". There are situations such as lax quality control, exaggerated publicity, data falsification, and inability to keep up with after-sales service. In particular, the data falsification behaviors of many big Vs such as brushing likes, brushing comments, brushing popularity, and brushing orders have attracted the attention of the society and relevant departments. Waterproof Wall conducted in-depth research and big data analysis on the short video and live streaming sales industry, and published and compiled the "2020 Short Video and Live Streaming Sales Survey".

"2020 Short Video and Live Streaming Sales Survey"

via Tencent Waterproof Wall

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