How to use social platforms to attract millennial tourists?

If travel agencies want to attract more millennial prospects and sell their services more effectively, they might want to take note of recent research from Internet Marketing Inc., which has released a new report on the habits of millennial travelers, from their connected lifestyles to their desire for authenticity in travel activities.

The report states that since 2005, travel-related search queries have increased by 43%, and 75% of millennial tourists have travel-related software on their phones, the same as the proportion of tourists who use mobile phones and other mobile devices to search for information; 85% will search several websites before booking a trip in order to get the best results, and nearly 50% make reservations through smartphones and tablets. Therefore, travel agencies need to ensure that their websites and related application software are fully functional and user-friendly, especially some websites lack corresponding mobile devices, which disappoints 86% of millennial tourists.

Millennials also want real information rather than stock images, so make sure the images on your travel agency website are from photos you and other employees took during your personal travels. In addition to photos, they want to get engaging and valuable information from the website. Other useful information from the report released by the Internet Marketing Company includes:

If travel agencies want to attract more of these potential customers and sell their services more effectively, they might consider recent research from Internet Marketing Inc., which has released a new report on the habits of millennial travelers. The data below includes both a connected lifestyle and travelers' desire for authenticity.

The report states that since 2005, travel-related search queries have increased by 43%, and 75% of millennial tourists have travel-related software on their phones, the same as the proportion of tourists who use mobile phones and other mobile devices to search for information; 85% will search several websites before booking a trip in order to get the best results, and nearly 50% make reservations through smartphones and tablets. Therefore, travel agencies need to ensure that their websites and related application software are fully functional and user-friendly, especially some websites lack corresponding mobile devices, which disappoints 86% of millennial tourists.

Millennials also want real information rather than stock images, so make sure the images on your travel agency website are from photos you and other employees took during your personal travels. In addition to photos, they want to get engaging and valuable information from the website. Other useful information from the report released by the Internet Marketing Company includes:

20% have overseas travel experience.

86% travel to experience new cultures.

78% hope to learn new things while traveling.

49% have the experience of traveling on a whim.

The findings complement previous findings from Travel Agent sister publication Luxury Travel Advisor about millennial travelers, which were released during an agency panel discussion at the annual Luxury Travel Conference last summer.

Millennial travelers not only share their travel agencies on social platforms, but also tell their friends.

Some prefer to travel like their parents and grandparents, in which case travel agencies act like tour guides and itinerary planners.

They want to know where their money is going and like to choose what they spend it on.