Inventory of China's online travel investment events from 2006 to 2013
| Overview Since 2006, there have been 100 investment events, 75 financing entities, and a total financing amount estimated to be no less than 3 billion USD. The investment field divides online travel into 18 sub-fields, including taxi software, short-term rental, guide/sns/forums, etc. The investment events in each field are shown in the following table. From the table above, we can see that investment hotspots include: taxi-hailing software, high-end travel services, tool apps, strategies/forums/communities, overseas travel service providers, mobile hotel online service providers, and special travel service providers. As time goes by, capital is increasingly favoring mobile terminals, small market segments, and new models of investment targets. Time distribution As time goes by, investment events continue to increase, investment amounts continue to increase, and industry investors are more active. Since the mobile terminal basically started to emerge in 2011, the main investment areas after 2011 are counted as investment events after 2011. 2011: The key investment direction is online route agents, community/sns (Qingyou, Mafengwo), and the initial layout of the mobile terminal; 2012: The mobile terminal continues to exert its strength, and about 10 cases have been invested; at the same time, community/strategy/sns are also valued (Chanyouji, Bread Travel, On the Road, etc.), and high-end customization is valued (Taimei, Yixiang); 2013: Short-term rental is hot, taxi software is hot, mobile hotel booking APP is hot (Kuaijie, Tonight), second/third rounds of financing, new market segments are valued (nearby tours, itinerary planning, special tours, etc.). Ctrip and eLong's investment: Ctrip’s investment characteristics: - Layout in various directions: search, guides, travel notes, high-end customization, express hotels, mobile terminals, special tourism - Investment method: mainly mergers and acquisitions, integrated into Ctrip’s large platform - Focus on enriching product diversity (such as investing in Taimei for high-end customization), improving user experience (Chanyouji), obtaining traffic (Kuxun), improving hotel bargaining power (Hanting, BTG), expanding coverage (Hong Kong Wing On, Taiwan) - Most of the acquisition targets are in the B/C rounds, when the team and business are formed. Elong’s investment characteristics: - Mainly invest in the hotel field - Relatively small investment amount - Not much layout in other fields The author of this article is Li Gangqiang from the Investment Department of eLong (NASDAQ: LONG). In August this year, eLong Travel Network established a fund of 100 million US dollars, specializing in investment in the tourism industry, from angel stage to mergers and acquisitions. You can recommend projects or communicate. via: huxiu |
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