Tmall 1111 Shopping Festival product collections exceed 80 million

Every year on Double 11, there will be a crazy battle for goods. Often, in the blink of an eye, the desired goods are sold out. Therefore, online shopping experts usually add goods to their favorites and shopping carts in advance so that they can quickly place orders on the same day. Data shows that with 6 days left before Double 11, the number of consumers who have added goods to their shopping carts and favorites has exceeded 80 million. At the same time, the battle for red envelopes has also continued to escalate. As of 3 pm on the 5th, a total of more than 15 million people have successfully grabbed red envelopes through Tmall Interactive City, Taobao Mobile, and Laiwang Client.

This year's Tmall 1111 Shopping Carnival is even more popular than in previous years, with more than 20,000 participating merchants and more diverse product categories and brands, including clothing, home furnishings, fresh agricultural products, etc. In addition to offering shocking prices, merchants and consumers are also interacting in various ways, such as inviting popular male celebrities to serve as customer service, putting diamonds in packages, and winning smart gifts by buying things.

Obviously, consumers can't wait for Double 11 and have started shopping early. Data shows that more than 53 million people have added more than 9 million items to their shopping carts, and more than 30 million people have collected more than 7 million items, an increase of more than 90% over the same period last year. As in previous years, winter clothing, home textiles, beauty products and other categories have become popular products.

In addition, some consumers who are quick to act have already paid deposits to pre-order products. As of November 4, nearly one million people have paid deposits on Tmall pre-sales, and the balance is expected to reach more than 1 billion yuan.

The new cycle purchase business launched during the Double 11 shopping festival this year is also very popular. Consumers can prepay for 3, 6 or 12 months according to their needs, and the merchant will deliver the goods once a month. In other words, consumers can just move their fingers and wait at home for the goods to be delivered on schedule every month without having to make repeated purchases. According to statistics, more than 20,000 "lazy people" spent more than 7 million yuan on cycle purchases for a quarter or even a year, including milk, rice, beer and other products.