The fifth issue of information disclosure on the details page: a survey on buyers’ needs for evaluation information. Evaluation information makes up for some of the missing information on the details page to a certain extent, providing buyers with a more realistic experience. Therefore, we can do two things when dealing with evaluation information: 1. Encourage buyers to write more reviews; 2. Understand the evaluation content that buyers care about and make more targeted introductions on the product details page. |
>>: Foreign trade B2C e-commerce Lightinthebox research report – IPO version
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