Star Chart Data: In 2023, the total online consumption on Singles' Day will reach 1,138.6 billion yuan, with a year-on-year growth rate of 2.08%

The annual Double 11 e-commerce festival has come to an end. How much did you spend on online shopping on Double 11 this year?

Recently, the term #Double Eleven total online consumption of 1,138.6 billion yuan# became a hot search on Weibo, sparking heated discussions among netizens.

According to Star Map data statistics, during the entire Double 11 promotion period, the overall sales scale of comprehensive e-commerce and live streaming e-commerce reached 1,138.6 billion yuan, with a year-on-year growth rate of 2.08%.

Some netizens said, "Excluding mobile phones, this year is the year with the least purchases on Double 11. Except for daily necessities such as paper, people basically do not stock up. Some discounts on Double 11 are really not as good as usual." "I don't know how many refunds will be made for the 113.86 billion yuan. Everyone is talking about consumption downgrade, but the Double 11 data is an astronomical figure again..."

According to Star Map data, the top 10 categories in terms of online sales during the Double 11 shopping festival this year were: home appliances, mobile phones and digital products, clothing, personal care and beauty products, women's shoes/men's shoes/luggage and bags, computers and office equipment, food and beverages, furniture and building materials, mother and baby toys, and sports and outdoor activities.

Among them, the total online sales of household appliances was 152.6 billion yuan, accounting for 15.6% of the total sales; the sales of mobile phones and digital products was 128.6 billion yuan, accounting for 14.2% of the total sales.

Zikuai Technology